Slumberjack expands into Canada, taps Canadian Rec for representation
Canadian Rec to distribute well-established US brand, available to Canadian retailers starting April 2012
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BOULDER, COLO. (For Immediate Release) – After more than 50 years designing and manufacturing a wide range of sleeping bags, tents, furniture, and other accessories for the US market, Slumberjack will now be distributed in Canada through Canadian Rec.
Committed to supplying the Canadian market with a mix of the finest outdoor equipment available, Canadian Rec brings on the Slumberjack brand to offer campers, hunters, and anglers a high value product for just about any overnight in the outdoors.
“Slumberjack has enjoyed wide-ranging success in the US market, so extending our reach into Canada through Canadian Rec was a natural choice for us,” says Juan Lopez, International Sales Director for American Rec. “We’re excited to be distributing Slumberjack in Canada and look forward to forging relationships with our new Canadian retailer base.”
A wholly owned subsidiary of American Rec, Canadian Rec also distributes Sierra Designs, ISIS, Ultimate Direction, and Royal Robbins to the Canadian market.
Canadian Rec is headquartered in Mississauga, Ontario, and will supply retailers across Canada. For distribution inquiries, please contact Don Murray at 800-246-6063 or dmurray@canadianrec.com.
For Canadian sales and service, please contact Tom Jones Sales Agencies covering BC and Yukon at 604-469-0910 or tmjones@telus.net; Carpe Diem Marketing Concepts covering Alberta at 250-220-6881 or robcairns@cmdcsales.com; Key West Sports covering Saskatchewan, Manitoba, and Lakehead at 306-522-5958 or dwkeywest@sasktel.net; Bell Sports covering Ontario at 905-855-3763 or g.holliday@sympatico.ca; Agence Ann Gauthier covering Quebec at 418-573-2727 or anngauthier@live.com; and Simmons and Rupert covering the Maritimes Provinces at 902-667-6116 or edsimmonsster@gmail.com.
About Canadian Rec
Canadian Rec is a wholly owned subsidiary of the US-based American Rec and distributes several leading outdoor brands including Sierra Designs, ISIS, Ultimate Direction, Slumberjack, Royal Robbins, Trekk, Trekk Marine, Keep a Float, and Aquagear. With equipment and apparel to outfit almost any outdoor adventure, Canadian Rec provides retailers with a one-stop option for a robust product mix, offering price options for first-time campers, recreational outdoor adventurers, and experienced mountaineers. Canadian Rec is based in Mississauga, Ontario and serves the entire Canadian market.
For media information, please contact Scott Kaier at scott.kaier@americanrec.com or 303.262.3048.
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