Press Releases

SmartWool and Kid President Partner in Support of Socktober

On October 4, 2013 exactly one year since releasing his first video on YouTube, internet sensation, Kid President (10-year-old Robby Novak) joined SmartWool in declaring the month of October, Socktober. Simultaneously SmartWool announced the partnership with Kid President via its social media channels, just days after declaring October National Sock Month and launching the first-ever Socktober retail campaign at hundreds of stores nationwide. The two entities are now combining forces with the goal of engagingone million Americans to help the homeless during the month of October.

“We’re encouraging people to start with socks…the time to be awesome is now,” says Kid President, via his official Socktober YouTube video. Kid President has produced 47 videos over the past year, many including notable celebrities and entertainers such as Nicholas Cage, Beyoncé, Rainn Wilson, Josh Groban, Jennifer Hudson, Emma Stone, and Mackelmore. The videos, produced by L.A.-based production house, SoulPancake, have garnered over 55 million views and a global following. Kid President has also featured President Barack Obama in two videos and visited President Obama in the White House in early April 2013. On August 28, 2013, Kid President spoke alongside former Presidents Bill Clinton and Jimmy Carter, as well as Oprah Winfrey, Jamie Foxx, and the Rev. Al Sharpton, at the 50th anniversary of the March on Washington commemorating Martin Luther King Jr.’s famous “Dream” speech.

“Kid President is a remarkable force for good,” says SmartWool president, Mark Satkiewicz. “SmartWool’s history of advocacy aligns perfectly with Kid President’s goals for Socktober and we’re grateful to be involved.”

In support of Kid President’s mission, and on behalf of its 300+ participating Socktober dealers, SmartWool will be donating 3,000 pairs of socks to homeless shelters around the country while encouraging Socktober dealers to solicit sock donations for local outreach organizations.

Participate in Socktober through the following links:

Socktober retailers –

Kid President –

SoulPancake –

SmartWool – &

Hashtag: #Socktober


Kid President, the self-appointed voice of a generation, is on a mission to make grown-ups less boring. He lives by the philosophy “if it doesn’t make the world better – don’t do it.” Encouraging others to spread joy and take positive action, Kid President is giving the world a reason to dance.


SoulPancake is a new media company, founded by Rainn Wilson, encouraging people to explore Life’s Big Questions and what it means to be human. Our brain batter of art, culture, science, philosophy, spirituality, and humor is designed to get people talking, sharing, and engaging with this crazy, exciting, creative journey that is life. Stuff that in your brain hole!

ABOUT SMARTWOOL:Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino fiber while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool’s award-winning website: SmartWool LLC is a wholly owned subsidiary of VF Corporation.

For event and company updates visit us on Facebook: