SmartWool Announces First Ever Serve-A-Palooza to Take Place 9/21

SmartWool® announces first ever ‘Serve-A-Palooza’ day to benefit Routt County Foundation for Senior Citizens & International Mountain Bicycling Association

WHO:
More than 35 employee volunteers, in partnership with Routt County Foundation for Senior Citizens & International Mountain Bicycling Association

WHAT:
SmartWool Corporation announces it’s first-ever Servapalooza, a global celebration of service driven by our colleagues at the Timberland Company. On September 21, 2006, more than 6200 Timberland volunteers around the world will act on their common commitment to make a difference in their communities through service.

In Steamboat Springs, roughly 26 SmartWool employees will spend the day working with Routt County Foundation for Senior Citizens. SmartWool employees will clean-up, paint, help clients with personal projects and generally improve and beautify the physical space of two un-assisted senior living centers in Steamboat Springs, CO. Additionally, 9 members of the SmartWool Boulder satellite office will be participating in a trail building project with the International Mountain Bicycling Association (IMBA) for the Boulder County Parks & Open Space at the Heil Valley Ranch.

SUMMARY:
At Timberland, we enable people to make a difference in the world with our products and through civic engagement with our stakeholders. We believe that living our values, by engaging consumers and employees in service, creates sustainable change in the communities where we live and work. Through this commitment to commerce and justice, we’re emphasizing that the products Timberland® & subsidiaries like SmartWool® stand for much more than just quality craftsmanship. It is a commitment to strengthen the communities in which we live and work.

WHEN:
September 21st, 2006. The Steamboat Springs event begins at 8:00 am. Boulder event begins at 9:00 am.

WHERE:

The Steamboat Springs service events take place in two locations; Selbe Apartments located at 500 Rolling Stone Rd. & Mountain View Manor located at 629 Pine St. The Boulder service event takes place at the Heil Trailhead in Boulder, CO.



CONTACT:
A wholly owned subsidiary of The Timberland Company, SmartWool® is a leading performance brand of wool-based apparel, socks and accessories. Nothing can compare to SmartWool® for the ultimate in performance, comfort and easy care. SmartWool® is superior at vaporizing moisture, controlling temperature and odor and is guaranteed not to shrink. It’s also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool®’s award winning website www.SmartWool.com <http://www.smartwool.com/> or contact Gardner Flanigan, SmartWool Corporation Communications Manager, via phone at 970-879-2913 ext. 324 or via email at gflanigan@smartwool.com.

Routt County Foundation for Senior Citizens, Inc. (RCF) operates rental housing in a not-for-profit manner. RCF makes a significant contribution to the public welfare by providing rental housing for Steamboat Springs’ senior citizens age 62 and older, persons with low income, and handicapped and/or disabled applicants. The Routt County Foundation for Senior Citizens makes charges for rental housing necessary only to amortize cost of construction, operation, and maintenance in as economical a manner as possible. For more information please telephone Ellen Dalton at: 970-879-9277

The International Mountain Bicycling Association (IMBA) is a non-profit educational association whose mission is to create, enhance and preserve trail opportunities for mountain bikers worldwide. Since 1988 <http://www.imba.com/about/history.html> , IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions <http://www.imba.com/resources/bike_management/index.html> . IMBA’s worldwide network includes 32,000 individual members <http://www.imba.com/membership/benefits_indiv.html> , more than 450 bicycle clubs <http://www.imba.com/membership/benefits_club.html> , more than 130 corporate partners <http://www.imba.com/membership/benefits_corporate.html> and about 200 bicycle retailers <http://www.imba.com/membership/benefits_bike_shops.html> . IMBA’s members live in all 50 U.S. states, most Canadian provinces and in 30 other countries. IMBA’s headquarters are located in Boulder, Colorado, at the base of the Rocky Mountains. For more information please contact: Scott Gordon, Membership Manager, International Mountain Bicycling Association, via phone at: 303-545-9011 x106 or email at scottgordon@imba.com. www.imba.com <http://www.imba.com/>