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SmartWool Announces Sullivan Agency as 2007 SmartWool Agency of Year

The Sullivan Agency has been representing SmartWool since 1994. The group directs the sales in seven southern states, including Arkansas, Kansas, Louisiana, Missouri, Nebraska, Oklahoma and Texas.


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Salt Lake City, UT – SmartWool Corporation announced at the Outdoor Retailer winter market show this week in Salt Lake City, Utah, it had chosen the Sullivan Agency as the 2007 Agency of the Year.

“This group embodies the word teamwork,” stated Mark Satkiewicz, SmartWool vice president of sales. “They have a seasoned coach, a fantastic point person to handle the details of their business around orders and tactics as well as two young aggressive salesmen that are getting better everyday at leading their SmartWool customers.”

Owned by Mike and Sue Sullivan, the Sullivan Agency has been representing SmartWool since 1994. The Sullivan Agency has two Associates, Allen Bishop and Brian Cornwell. The group directs the sales in seven southern states, including Arkansas, Kansas, Louisiana, Missouri, Nebraska, Oklahoma and Texas. As a whole, the group grew their business in 2007 by 50 percent over prior year.

Awarded annually at the Outdoor Retailer winter market show, the SmartWool Agency of the Year Award is an opportunity for SmartWool to say thanks to an agency who delivers outstanding results along with superior customer service. Nominations are received from SmartWool employees as well as others on the company’s sales force. The award is based on five criteria: growth, strategic planning and brand support, projection management and business excellence, communication and teamwork.

For more information about SmartWool Corporation, log onto www.SmartWool.com.

SmartWool® is a leading performance brand offering wool-based apparel, socks and accessories. Nothing can compare to SmartWool® products for the ultimate in performance, comfort and easy care. SmartWool® fiber is superior at vaporizing moisture, controlling temperature and odor and is guaranteed not to shrink. It’s also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool’s award winning website: www.SmartWool.com or contact Alli Noland, Stanwood & Partners PR, via phone at 307-733-1514 or via email at anoland@wyoming.com. SmartWool Corporation is a wholly owned subsidiary of The Timberland Company.