Press Releases

SmartWool Makes Immediate Contribution to Colorado Flood Relief Effort

SmartWool’s president, Mark Satkiewicz, announced in a memo to staff this morning that the company would immediately contribute toward the flood relief efforts underway in and around Boulder, CO, where the company’s design center is based. Specifically, SmartWool will donate $10,000 to the Foothills Flood Relief Fund established by Foothills United Way in response to the impact of the severe flooding across Boulder and Broomfield counties. Staff were also encouraged to make personal donations via the Foothills United Way website ( in the company-wide message.

“Colorado is not just where we run a business, it’s where we live,” says Satkiewicz. “While our thoughts certainly remain with the many friends, families, and employees in Boulder and surrounding areas who are experiencing this devastation first-hand, the situation demands action. We encourage other Colorado businesses to join us – however possible – in contributing to the communities affected.”

On Friday, September 27, a volunteer Service Day is scheduled for Boulder employees to take part in local flood relief projects. SmartWool has also donated over 500 pairs of socks to various organizations for people in need.

ABOUT SMARTWOOL: Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool’s award-winning website: SmartWool LLC is a wholly owned subsidiary of VF Corporation.

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