Press Releases

SmartWool Names Rep and Agency of the Year 2006

SmartWool names Matt Ronca from the Hawk Sales Group as Rep of the Year and the Alpert Tebrich agency as Rep Agency of the Year for 2006. These awards recognize the work of the people that helped make the SmartWool brand stand out among retailers

Steamboat Springs, CO – SmartWool is pleased to announce the inaugural Rep of the Year and Rep Agency of the Year Awards, recognizing the work of the individual and team that together helped make the SmartWool® brand stand out among retailers in 2006 for its quality product and service.

Matt Ronca from the Hawk Sales Group of York, ME and the Alpert Tebrich agency of California were named the Rep of the Year and Rep Agency of the year, respectively, for 2006. The awards were given based on growth, strategic planning and brand support, projection management and business management, communication, and “whatever it takes mentally”.

Mark Satkiewicz, VP Sales, said of Ronca, “Nominated by people from a variety of fields, including principals from other rep groups, Matt personifies the SmartWool work ethic. His business is up, his relationships are strong and his dedication to the SmartWool® brand is outstanding. One of the things I look for in a business partner is a strategic view, solutions to issues and the ability to identify opportunities. Matt does that and then some.”

Satkiewicz noted the strategic planning and insight that the Alpert Tebrich group used in achieving their excellent sales record. “This team exemplifies how to work with premium retailers, develop relationships and build the SmartWool brand. I have traveled the with all but one of this team and could not have been more impressed with their professionalism, planning and diligence supporting our brand.”

SmartWool recognizes the outstanding work that all of its sales reps do throughout the year and would like to congratulate everyone on an amazing sales effort. The Rep of the Year and Agency of the Year awards will be given annually and will include a “cash prize” and a plaque honoring a job well done.

A wholly owned subsidiary of The Timberland Company, SmartWool is a leading performance brand of wool-based apparel, socks and accessories. Nothing can compare to SmartWool products for the ultimate in performance, comfort and easy care. SmartWool fiber is superior at vaporizing moisture, controlling temperature and odor and is guaranteed not to shrink. It’s also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool products or to find a dealer near you, please log onto SmartWool’s award winning website: or contact Alli Noland, Stanwood & Partners PR, via phone at 307-733-1514 or via email at