Press Releases

SmartWool Offices To Close for 'SmartWool – Earth Day’ on June 21

SmartWool will be closed for business this Thursday, 6/21 to allow their employees the opportunity to participate in ‘SmartWool - Earth Day’ to increase employee, consumer, and customer engagement through environmental call to service.

SmartWool Corporation is very pleased to announce today that their corporate office in Steamboat Springs as well as their product development office in Boulder will be closed for business this Thursday, June 21st to allow their employees the opportunity to participate in their very own ‘SmartWool – Earth Day.’ The motivation behind ‘SmartWool – Earth Day’ is to increase employee, consumer, and customer engagement through environmental call to service.

“Our very own Earth Day event is just is a great way to give back to our community” says event planner Kevin Lotz. “Our objective is to find projects in our communities to help reforest and measurably restore or improve habitats in outdoor spaces in which we do business.”

SmartWool employees will plant trees, remove pollution that threatens water quality, restore native plant species and remove invasive plants that require large inputs of water, as well as general clean-up projects. Steamboat Springs based SmartWool employees will be working with the US Forest Service in the Fish Creek Falls area and Rabbit Ears Pass. Boulder based employees along with forestry staff members will help restore ten acres of unhealthy forest at Heil Valley Ranch.

Adds Lotz “we hope that the efforts of our employees will help to remove pollutants from the air, lower energy consumption levels, retain water, prevent erosion, and generally beautify outdoor spaces in an effort to enable conservation & improve areas for recreation. The Forest Service teams are excited about working with us for the day – we’ll have plenty of work, help, and camaraderie along the way.” In addition to the SmartWool employees, Starbucks, Safeway and City Market have partnered with SmartWool to assist in this event.

‘SmartWool – Earth Day’ is one of two annual company sponsored days of service where all day-to-day operations are closed in an effort to bring positive change to the communities in which SmartWool employees live and work. According to SmartWool president Mark Bryden, “at SmartWool we believe that doing well in the market place affords us an opportunity to do good in the community, but it also allows us to equip people to make a difference in the world”

In addition to the company sponsored service events, all SmartWool employees are awarded an annual benefit, enabling each to volunteer as many as 40 paid hours per year to help local non-profit organizations. This allows SmartWool and its employees to supply not only monetary awards, but to contribute much needed labor as well.

To learn more about SmartWool employee service as well as information on the SmartWool Advocacy Fund and SmartWool Breast Cancer Funds please go to:

A wholly owned subsidiary of The Timberland Company, SmartWool is a leading performance brand of wool-based apparel, socks and accessories. Nothing can compare to SmartWool® products for the ultimate in performance, comfort and easy care. SmartWool® fiber is superior at vaporizing moisture, controlling temperature and odor and is guaranteed not to shrink. It’s also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool’s award winning website: or contact Alli Noland, Stanwood & Partners PR, via phone at 307-733-1514 or via email at