Steamboat Springs, CO – March 26, 2018
Smartwool, one of the outdoor industry’s strongest brands, opens its first Canadian retail location today in the iconic mountain town of Banff, Alberta. A first of its kind in Canada, the new Smartwool store offers a unique shopping experience that caters to those who live their life outside. The shop has one of the largest assortments of Smartwool products in Canada, as well as a selection of Timberland® footwear.
Located on Banff Avenue, the new retail space combines a welcoming rustic vibe and technical features using both reclaimed barn board, digital displays and an engaging team of associates. The design evokes the authentic mountain aesthetic of the magnificent Canadian Rockies and features the contemporary folk art of American artist John Fellows.
“An iconic international outdoor destination, Banff is the quintessential expression of mountain culture, which makes it the ideal location for our first Canadian Smartwool store,” says Corey Stecker, Smartwool Canada Sales & Marketing Director. “We could not be more excited to create a Smartwool retail experience that both serves the local and visiting outdoor enthusiast and allows us to showcase our full brand story.”
Visitors can learn more about Smartwool and its Merino while they shop for baselayers, insulated midlayers, outerwear, lifestyle apparel, accessories, and performance and casual socks all made with sustainably sourced Merino.
Located at 126 Banff Ave, the store will be open 10am – 7pm Sunday to Thursday, Friday and Saturday 10am – 8pm.
Based in Steamboat Springs, Colorado, Smartwool is an apparel brand whose products are inspired by living and playing in the mountains. All Smartwool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of Smartwool® products or to find a dealer near you, please log onto www.Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation. For event and company updates, visit us on Facebook www.facebook.com/smartwool and Twitter www.twitter.com/Smartwool.