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Smartwool Signs as the Official Sock of the GoPro Mountain Games

The Colorado-based Merino brand signed on as an official sock sponsor of the annual event taking place from June 7 to 10, 2018, in Vail, Colorado.

It’s official, Smartwool is the sock of choice for the GoPro Mountain Games. The Colorado-based Merino brand signed on as an official sock sponsor of the annual event taking place from June 7 to 10, 2018, in Vail, Colorado.

Throughout the weekend, Smartwool will have two booths – one in the Vail Village and the other at Lionshead Village. The brand has created a commemorative GoPro Mountain Games socks that will be given to all athletes and VIPs. Smartwool will also be playingPerfect Pairthroughout the weekend. Smartwool® PhD® Performance socks will also be available for sale at the booth.

“Although Smartwool is best known for its technical Merino socks, we are also experts at playing in the mountains,” said Scott Bowers, vice president marketing & sales for Smartwool. “Our global headquarters in Steamboat Springs sits at the foot of Mount Werner with the Zirkel Wilderness to the north and Flattop Mountain Range to the south. The outdoors is our happy place, so it’s only natural that we partner with the GoPro Mountain Games to share our passion for high-altitude adventure and the socks that get us there.”

“We pride ourselves in bringing only the best to the GoPro Mountain Games, which is why we wanted to partner with Smartwool,” stated Dave Dressman, vice president sales and sponsorship for the GoPro Mountain Games. “Not only are their PhD® socks the preferred choice for elite outdoor athletes, the Smartwool® brand is perfectly aligned with the spirit of the Mountain Games.”

The GoPro Mountain Games is one of the world’s best all-around mountain experiences and has been bringing arts, athletes, music and mountains together since 2002. The event is known as the unofficial kick-off to summer and takes place in Vail Village and Lionshead, with additional action and events in nearby Red Cliff and Eagle, Colorado.


About Smartwool

Based in Steamboat Springs, Colorado, Smartwool is an apparel brand whose products are inspired by living and playing in the mountains. All Smartwool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of Smartwool® products or to find a dealer near you, please log onto. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation. For event and company updates, visit us on Facebook and Twitter .

About the GoPro Mountain Games

Hosted by the non-profit Vail Valley Foundation, the GoPro Mountain Games is the best all-around mountain experience available anywhere in the world. Each June in Vail, Colorado, pros and amateurs compete in more than nine mountain sports disciplines and more than 25 events including whitewater, IFSC World Cup Climbing, slackline, biking, running, yoga and more. The event draws more than 70,000 spectators and is free to attend.

About the Vail Valley Foundation

The Vail Valley Foundation is a nonprofit with the mission to enhance and sustain the quality of life in the Vail Valley by providing leadership in arts, education and athletics. The organization is known for its work in education with YouthPower365, which provides programming to more than 4,200 local children with early childhood, K-12, and scholarship programs. The Vail Valley Foundation also provides the Vail Valley with several of its most treasured annual events, such as the GoPro Mountain Games, the EverBank America’s Winter Opening, the Birds of Prey FIS World Cup races, the Colorado Classic cycling race, the Vail Dance Festival and the Whistle Pig Vail concert series. The Vail Valley Foundation was the organizing body for the Alpine World Ski Championships in Vail and Beaver Creek in 1989, 1999, and 2015. It also manages and operates the Vilar Performing Arts Center in Beaver Creek Village and the Gerald R. Ford Amphitheater in Vail, providing more than 100 concert, Broadway, dance, and family events per year. Vail Valley Foundation activities and events are made possible by cornerstone sponsors GMC, EverBank, and Vail Resorts. Visit to learn more.