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SMC Adds New Member

Snowsports Merchandising Corporation (SMC), the premier buying group of specialty ski and snowboard shops in the wintersports industry is pleased to announce The Benchmark Outdoor Outfitters has joined the group.


Snowsports Merchandising Corporation (SMC), the premier buying group of specialty ski and snowboard shops in the wintersports industry is pleased to announce The Benchmark Outdoor Outfitters has joined the group.
The Benchmark, located in Cincinnati, Ohio, has been in business since 1974. As the outdoor industry advanced in scale and technology over the last few decades, The Benchmark has remained on the cutting edge of new outdoor gear and apparel.
SMC is a buying group of 62 stockholder member businesses representing 137 storefronts nationwide. The member businesses primarily sell ski, snowboard and other snowsports-related equipment, apparel and accessories in specialty stores located throughout the United States.
In this ever-changing retail environment, it’s getting tougher and tougher for independent specialty retailers to compete. Membership in SMC is designed to improve shops’ margins through innovative buying and selling programs. Membership also provides powerful industry insight through the network of “America’s Finest Ski & Snowboard Shops.”
For more information on joining please contact SMC President Tom Gately at TGately@sportsshops.com or (413) 739-7331.