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PORTLAND, OR (April 22, 2020) – In honor of the 50th anniversary of Earth Day, Smith is proud to announce its new CORE Collection of eyewear made from post-consumer water bottles, offering a renewed commitment to support and encourage those that love the outdoors to consider the environment with every purchase.
Launching the series is the debut of the Lowdown 2 CORE, with the familiar styling and features of Smith’s top selling frame and enhanced with a recycled approach to maintain a continued consciousness towards sustainable manufacturing.
Each Lowdown 2 CORE frame is made entirely from 5 recycled plastic bottles – aside from the stainless steel barrel hinges – with polarized lenses made from Smith’s castor-oil based Evolve material. The durable and lightweight frame features embossed logo detailing eliminating the use of adhesives. Each pair comes with a microfiber bag also made from recycled plastic bottles, and boxed in 100% recycled packaging.
The Lowdown 2 CORE sunglass (MSRP $129) is available on smithoptics.com beginning April 22, 2020, and at select specialty retailers soon.
Popular Smith styles, including the Eastbank and Shoutout frame designs, will launch with environmental considerations among the CORE Collection in August 2020 and will be available online and at select specialty retailers worldwide.
The CORE Collection embodies Smith’s responsibility to its community to deliver products that enables the brand to make consistent and measurable steps forward to reducing its environmental impact, while helping promote and support the causes that affect the entirety of the outdoor and active communities as a whole.
About Smith: Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With over 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at smithoptics.com.