Smith Optics goes live with PlumRiver eCommerce site

Smith Optics Goes Live with PlumRiver eCommerce for Sales Reps and Retailers….

January 25, 2011

At Smith Optics, “We make great days Better!”

Smith takes the same approach from its advanced and stylish eyewear and helmets to its eCommerce connection with retailers and sales representatives by choosing PlumRiver, LLC.
An advanced new web-based site for use by Smith reps and valued retailers is being introduced as of SIA, 2011.

The website, will permit Smith retailers and reps to get product information, check inventory and place orders 24 / 7 / 365. Retailers can also review all order history, track shipments, and communicate easily with Smith via the web at hours which are convenient to the shop.

Smith Sales Representatives can also use a revolutionary new module which allows them to assist customers by entering orders online or offline, and managing all aspects of the commercial relationship.

Smith’s Sales Operations Manager, Darrell Tullis, comments that “ After considerable research we found PlumRiver offers the advanced technology we are seeking for our new B2B web-based platform with our dealers and reps. We are committed to providing ease-of-use, efficiency and accuracy and PlumRiver provides exactly what we are looking for. PlumRiver has proven adoption rates with clients and is exceptional in its wide breadth of software products and services. Additionally, they have a strong record of continuous innovation, something we look for in a partner.”

PlumRiver Principal, Whit Johnson, says he is extremely excited to be working with Smith. ”Smith’s Management team is among the most forward-thinking, knowledgeable and committed groups that we have encountered and we look forward to working with them for many years to come.”

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, and ophthalmic eyewear. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.com. Performance. Style. Smith. Solid.

About PLUMRIVER: PlumRiver provides eCommerce solutions to small and medium size businesses that sell footwear, apparel, sporting goods and accessories. The easy-to-use software provides clients with cost-effective solutions and can be customized to meet individual needs. PlumRiver is small enough to focus on clients’ individual needs, yet sophisticated enough to offer state-of-the-art solutions. In addition to solid IT technology skills, Plum River’s executives have “real world” sports industry experience and offer services and products for speed, flexibility and emphasis on customer service.

PlumRiver provides a range of software solutions that are customizable. The Company can provide consulting services and customized management software as desired, and has developed strategic relationships with partners who can offer clients complimentary services such as creative design. PlumRiver has offices in North America and in Europe.

For further information visit www.plumriver.com , or contact: PlumRiver LLC. Phone: 888-454-7586, 


E-Mail: sales@plumriver.com