Smith Optics joins Plum River with e-commerce platform

Smith Optics, taking the same innovative, detail oriented approach to its business as it does its product, has emboldened its Ecom- merce connection with retailers and sales representatives by choosing Plum River, LLC.

Smith’s Sales Operations Manager, Darrell Tullis, comments that “ After considerable research we found Plum River offers the advanced technology we are seeking for our new B2B web-based platform with our dealers and reps. We are committed to providing ease-of-use, efficiency and accuracy and Plum River provides exactly what we are looking for. Plum River has proven adoption rates with clients and is exceptional in its wide breadth of software products and services. Additionally, they have a strong record of continuous innovation, something we look for in a partner.”

Plum River Principal Whit Johnson says he is extremely excited to be working with Smith. ”Smith’s Man- agement team is among the most forward-thinking, knowledgeable and committed groups that we have encountered and we look forward to working with them for many years to come.”

Smith Optics retailers and sales representatives will able to begin utilizing the PlumRiver LLC’s services later this fall and Smith encourages their partners to engage them in this venture.

ABOUT PLUM RIVER: Plum River provides Ecommerce solutions to small and medium size businesses that sell footwear, apparel, sporting goods and accessories. The easy-to-use software provides clients with cost-effective solutions and can be customized to meet individual needs. Plum River is small enough to focus on clients’ individual needs, yet sophisticated enough to offer state-of-the-art solutions. In addition to innovative IT technology skills, Plum River’s executives have “real world” sports industry experience and offer services and products for speed, flexibility and emphasis on customer service.

Plum River provides a range of software solutions that are designed to improve their clients’ bottom lines. The Company can provide consulting services and customized management software as desired, and has developed strategic relationships with partners who can offer clients complimentary services such as creative design. Plum River has offices in North America and in Europe.

For further information visit www.plumriver.com , or contact: Plum River LLC. Phone: 888-454-7586

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, and ophthalmic eyewear. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.com. Performance. Style. Smith. Solid.