Smooth Fitness hires new COO

MT. LAUREL, NJ – Smooth Fitness, the world’s largest online provider of exercise equipment, today announced it has hired Marc Cerceo as the company’s Chief Operating Officer. Cerceo most recently held the same position with Pat Croce and Company. Previously, he was Chief Executive Officer of the Philadelphia chapter of the American Red Cross.
Cerceo brings more than two decades of experience in finance, operations, start-ups and executive management, both in the private and non-profit sectors, to Smooth Fitness. As Chief Operating Officer, he will oversee the daily operations of a $20 million organization and manage a staff of 40.
“The fitness equipment industry is experiencing explosive growth particularly in online sales,” said Smooth Fitness CEO Joe Alter. “With Marc’s experience in the industry and in operations, Smooth Fitness will now achieve even greater growth in the category.”
“I am thrilled to join Smooth Fitness. This company pioneered online sales of fitness equipment more than a decade ago and today continues to lead the industry by selling high-quality fitness equipment at an affordable price,” Cerceo said.
Cerceo served as Chief Financial Officer from 1988 – 1991 of the American Red Cross in Philadelphia, where he directed all of the region’s financial systems and controls, involving annual revenues of $70 million and 900 employees throughout the Greater Philadelphia region.
Before joining the American Red Cross, Cerceo served as Director of Finance and Administration of the Cara Corporation, a privately-held, $3.5 million computer service organization with sixty-four employees. As Controller for the Aztech Corporation, he oversaw the financial and administrative aspects of a privately-owned computer services organization. Prior to that, he was employed as Corporate Accountant for the Washington Post Company and as Senior Accountant for the Cigna Corporation.
Cerceo has taught at Temple University and Drexel University, and he was selected as Financial Manager of the Year in 1998 by the Institute of Management Accountants.
Cerceo holds an MBA from Drexel University and a B.S. in accounting from Villanova. An avid golfer, fitness enthusiast, and softball coach, he lives with his wife and two children in Medford, New Jersey.

About Smooth Fitness:
Smooth Fitness is the world’s largest online provider of fitness equipment. The Company currently markets the Smooth line of treadmills, ellipticals and home gyms to consumers over the internet on its www.smoothfitness.com web site. The Smooth Line of products has consistently been seen as one of the most cost-effective equipment lines available. The Smooth brand of fitness equipment is sold directly from the manufacturer and only on the Internet. The customer gets the convenience of shopping on-line combined with factory direct savings of 40% – 45%. The fitness equipment is shipped from the Company’s warehouses in New Jersey and Nevada.