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Press Releases

SNEWS launches independent outdoor retail reporting with “The Voice”

Inaugural issue to debut at Outdoor Retailer Snow Show with focus on mission-critical stories.

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Boulder, Colo. (December 10, 2018) — SNEWS, the leader in outdoor industry and retail reporting, today announces The Voice: A next-generation publication that delivers best-in-industry gear trend information, deep reporting on mission-critical topics, actionable retail advice, and unbiased analysis on the state of the outdoor industry. The inaugural issue of The Voice will drop January 30, Day 1 of Outdoor Retailer Snow Show.

The Voice, a magazine cover mock up
This is a mock cover of the inaugural issue of The Voice.Designed by Mike Leister

SNEWS Editor-in-Chief Kristin Hostetter is spearheading the new publication, leveraging her 22-plus years of critical roles with BACKPACKER magazine to bring unparalleled industry knowledge to its pages. Hostetter has received a number of editorial awards, including Outdoor Media Summit’s 2018 Editor of the Year, as well as the 2012 National Outdoor Book Award. The Voice brings the same award-winning journalists, designers, videographers, and photographers as SNEWS and BACKPACKER Magazine.

“Over the years, we’ve heard from so many brands and retailers that our industry needs an independent source of news and content around trade show time,” says Hostetter. “We carefully chose the name of this new magazine because we want our content to truly reflect our industry’s many diverse and emerging voices. Unfiltered. Unbiased. Maybe even a little uncomfortable at times.”

The Voice is anchored by the outdoor industry’s commitment to cause and mission with its Impact Promise. The Voice supports each brand partners’ missions through a cooperative effort by applying 20 percent of every dollar invested to content or advertising to promote each brand’s respective cause.

“We will continue covering gear, trade policy, and retail trends like nobody’s business, but we’ll also tackle—head-on— the bigger issues that brands and shops are facing in this turbulent retail age,” says Hostetter. “With the Impact Project, we’re offering our partners the chance to pay it forward and make their investment with SNEWS mean something. The Voice stands for what we write about—actionable change.”

The Voice extends off the pages of its premium print issues to forward-focused initiatives including custom Facebook Live, a swath of Instagram tactics, and a podcast which will launch in 2019. The Voice knows and understands where today’s outdoor industry target consumers are and forecasts where they will be next.

The Voice promises the fundamental impact of print media while leveraging its publishing company, Active Interest Media, to provide next-generation opportunities for industry visibility.

Learn more about The Voice at


SNEWS, founded in 1984, is the outdoor industry’s source for trade news. We know the outdoor industry better than anyone else, with one eye on trade and one on conservation. We understand the importance of outdoor recreation to our economy, and the role that public lands and sustainable policies play in keeping you in business. We stand for better access to recreation, keeping public lands public, and protecting our environment from the harms of climate change. Our team of reporters covers industry news, events, and special reports with independence, institutional knowledge, and experience through SNEWS Online and The Voice—an all-new premium outdoor and snowsports trade publication which drops on Day 1 of each Outdoor Retailer show.

About Active Interest Media, Inc.

One of the world’s largest enthusiast media companies, Active Interest Media ( produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. AIM produces the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Practical Horseman, Dressage Today, Horse & Rider, Oxygen, Clean Eating, Log Home Living, Old House Journal, Woodsmith, Garden Gate, and more. The company’s five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a 15-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.

Want information about advertising in The Voice? Contact the SNEWS Sales and Advertising Team: Casey Vandenoever