FOR IMMEDIATE RELEASE
SNEWS Returns as Official Media Partner for Health+Fitness Business Expo 2011
SAN JUAN CAPISTRANO, Calif. – May 11, 2011 – Health+Fitness Business Expo (HFB) will team with SNEWS® (Specialty News) for the seventh consecutive year in producing the news of the retail fitness industry’s most influential b-to-b event, taking place September 14-16 at the Sands Expo and Convention Center in Las Vegas.
As the official media partner for HFB, SNEWS will provide fitness retailers with a source for receiving the most current show updates on exhibitors, events, seminars, industry trends, and upcoming product launches before, during and after the tradeshow.
After a successful launch at HFB 2010, SNEWS TV, an online video channel highlighting leading brands, product trends, industry news, merchandising ideas and behind-the-scenes interviews with industry leaders, will make a return to the show floor. SNEWS TV is produced by The Heliconia Press in cooperation with Adventure Network/Total Fitness Network TV and is hosted by SNEWS President Michael Hodgson and Editor in Chief Therese Iknoian.
“SNEWS is looking forward to highlighting as many companies, products, trends, topics and people from HFB on SNEWS TV, as always in our entertaining, fun, sometimes funny, and always creative way,” said Iknoian. “Being a part of the key retail show for the fitness industry is vital in showing our continued support and involvement — the only news service or magazine that does so, especially with the passion and insider knowledge we do.”
SNEWS is also sponsoring the inaugural SNEWS Community Zone. Located in the heart of the HFB exhibit area, adjacent to the main entrance and registration areas, the 30’ x 50’ SNEWS Community Zone will provide an additional venue for networking, and promoting brand and product stories.
“The SNEWS editorial team is the definitive source of retail fitness information and continues to be an important piece of the puzzle in our mission to offer our retail attendees the market intelligence, information and value they expect from each show,” said Health+Fitness Business Show Director Andy Tompkins. “We’re also looking forward to having SNEWS TV back at the show this year. It’s a great way for our exhibitors to engage a wider audience of retailers and fitness-minded consumers with their innovations and fitness solutions.”
Founded in 1984, SNEWS® is an independent, insider news service for trade professionals in the fitness, outdoor and wintersports industries. Praised for its journalistic values and ethics, news and retail education services, and community-building mission, SNEWS® is frequently referred to as “the voice of the industry” by its subscribers. For more information, call 530-268-8295, or go to www.outsidebusinessjournal.com.
About Health+Fitness Business
Health+Fitness Business (HFB), a division of Nielsen Expositions, is a full service trade show company whose goal is to create, market and produce high quality tradeshows and educational conferences. HFB is the leading retail fitness industry trade event, bringing together top manufacturers, retailers, buyers, industry advocates and media to conduct the business of the fitness. For more information, please visit www.healthandfitnessbiz.com.
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