Press Releases

Snow Peak Launches Apparel at Outdoor Retailer


Portland, OR – August 4, 2014Snow Peak, the innovative outdoor lifestyle company, is proud to announce the launch of apparel at this week’s Outdoor Retailer Show. The SS15 collection designed by Lisa Yamai, the granddaughter of founder Yukio Yamai, finds its roots in camping with every piece delivering functionality in the outdoors while offering wearability in urban environments.

“I am fascinated with the notion of back and forth – the daily transit, between our city lives and our favorite outdoor activities,” says Yamai. “Snow Peak apparel is ‘Clothing for the Journey’. It’s designed to take you from work to an early evening hike with out having to change clothes.”

The collection, available for men and women, features functional, minimal garments that are designed to stand up to the elements – a reflection of the perfect balance in Snow Peak’s commitment to progress and quality. The color palette is a blend of cool, monochromatic greys and blues accented by sophisticated, cotton plaids infused with hemp for textural interest. The collection finds influence in traditional Japanese outdoor and workwear. The Noragi Jacket and Pants, for example, are updated versions of the Noragi silhouette, a minimal, kimono style garment that is the foundation of Japanese outdoor gear.

The fabrics, sourced from Japan, include both the expected and unexpected in the outdoor market:

  • Three-layer eVent utilized in rain jacket and pants.
  • Lightweight DWR Rip-Stop for wind/rain jackets and pants.
  • Linen as a lightweight, all natural, and versatile fabric for camping.
  • Premium, traditional, Japanese indigo fabric.
  • Cotton and hemp yarn dye plaid.

“Our apparel is a natural extension of the Snow Peak brand,” says Nate Borne, Snow Peak US general manager. “The release aligns with trends were seeing in both the fashion and high-end outdoor markets: people want clothes that look and feel as good as they function.”

The Spring/Summer 2015 collection can be viewed at Snow Peak’s booth, 26045, at Outdoor Retailer and will be available to consumers in January 2015.


About Snow Peak
Snow Peak’s journey began in 1958, when its founder Yukio Yamai, an accomplished Japanese mountaineer, created his own line of superior gear out of the dissatisfaction with available products.

Yamai ‘s natural inspiration came from his life in Niigata Prefecture, Japan. A range of mountains that rise up to an altitude of 1000m form a wall on the boundary between Niigata and Fukushima prefectures, and the rivers and streams born from the peaks and valleys flow out to the East Japan Sea. It is this place that inspired Yukio, and to this day continues to inspire all of the products that come from Snow Peak.

Today we strive to create products that inspire people to enjoy the outdoors, we seek harmony between people and nature, and we look to manufacturer with such high quality standards that you may pass on your equipment to the next generation. This is where all of our designs are born.

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