Snow Peak Ups the Ante for its 60th Anniversary with Reinvented Camping Gear for 2018

Portland, OR – July 23, 2018 – Snow Peak , the innovative outdoor lifestyle company, is pleased to debut a handful of new products celebration of their 60th Anniversary. Founded in 1958 by the dedicated climber and outdoorsman, Yukio Yamai, Snow Peak continues to evolve, developing the luxury camping equipment.

“As we look to Spring 2019, we’ll take the experiences of the last 60 years to build the foundation for the next generation of Snow Peak fans and outdoor enthusiasts,” said Mike Andersen, brand engagement manager at Snow Peak USA. “From trekking, to car-camping, apparel and lifestyle items, we’ll continue to evolve Snow Peak for the next chapter in the Yamai family legacy.”

Spring 2019 Product Launches:

Daisy Chain: A new gear accessory from Snow Peak, which is compatible with all Snow Peak tents, tarps and shelters. Createdfrom durablewoven nylon Cordura, the Daisy Chain is a tethering gear line which allows users to suspend and protect various accessories between two tent poles or a tree. Features handy spots to hang your mugs, cutlery, lighting and even clothing. ($95.95)

Cooler Tote: It’s a cooler, and it’s a tote bag. Perfectly sizedto keep camp-field libations and supplies both hot orcold. Ideal for a weekendonthe riveror at campsite. ($99.95)

Hard Rock Coolers: Snow Peak Hard Rock Coolers – Special edition Rotomolded coolers, Made in the USA by Grizzly Coolers expressly for Snow Peak Japan and Snow Peak USA. A highly limited release in North America landing this summer. Available in three different sizes: Small, Medium and Large. (S -$445.95, M -$595.9, L – $695.95)

Military Sleeping Bag: A new iteration of Snow Peak’s popular sleeping bag series made for extreme and continuous use on your journeys. The Military Sleeping bag features incredible heat retention with practical and functional design details such as additional pockets for your pillow. ($247.50)

About Snow Peak

Snow Peak’s journey began in 1958, when its founder Yukio Yamai, an accomplished Japanese mountaineer, created his own line of superior gear out of the dissatisfaction with available products.

Yamai ‘s natural inspiration came from his life in Niigata Prefecture, Japan. A range of mountains that rise up to an altitude of 1000m form a wall on the boundary between Niigata and Fukushima prefectures, and the rivers and streams born from the peaks and valleys flow out to the East Japan Sea. It is this place that inspired Yukio, and to this day continues to inspire all of the products that come from Snow Peak.

Today we strive to create products that inspire people to enjoy the outdoors, we seek harmony between people and nature, and we look to manufacturer with such high-quality standards that you may pass on your equipment to the next generation. This is where all of our designs are born. www.snowpeak.com