Press Releases

Snow Show Opening Ceremony to Include Sendoff to Sochi

DenverMayor, Michael B. Hancock, and local officials will join SnowSports Industries America (SIA) Board Members and thousands of industry members at the 2014 SIA Snow Show (Jan. 30-Feb. 2) Opening Ceremony to celebrate the upcoming Olympic Winter Games and kick off the Show in the Colorado Convention Center’s Atrium Lobby at 8:30AM on Thursday, January 30.


 With just eight days until the Winter Games begin in Sochi, the Snow Show Opening Ceremony will include an unveiling of official team uniforms. Doug Lewis, 1984 & 1988 Olympian and Alpine Analyst for Universal Sports, will act as the master of ceremonies for the morning event.

“It was 30 years ago when I represented the U.S. in Sarajevo at the 1984 Olympics and I remember it vividly, as it was a dream come true for me. My roommate, Bill Johnson, won the Gold in the Downhill and inspired me to win my medal at the Worlds a year later. As an athlete competing across the globe, you know you are part of a bigger family that includes the USST and SIA. I still have my Olympic uniforms and can’t wait to see this year’s Medal Uniforms, which I expect to see on every podium,” commented Doug Lewis, Universal Sports.

To cap off the Opening Ceremony, Denver and SIA officials will ring cowbells to signify the official start of the 2014 SIA Snow Show.

“There’s always an added level of excitement at the Show during Winter Olympic years – there will be a lot of buzz in the aisles about new events, athletes to watch and what technology they’ll be using,” said David Ingemie, SIA president. “We wanted to capture and celebrate that energy to kick off this year’s Snow Show.”

Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2014 SIA Snow Show is scheduled for January 30-February 2, 2014 at the Colorado Convention Center in Denver followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort from February 3-4, 2014. For more information, updates, registration for the 2014 SIA Snow Show, visit Exhibiting companies’ top 14/15 products are available to review in the Sneak Peak + New Product Directory at

For 24/7 updates on all things 2014 Snow Show, check back on SIAsnowshow.comandSIA’s Latestand follow SIA on Twitterand Facebook.We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 and #SIA14Demo to join the conversation.

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at