Press Releases

Snow Sports Industry Will Revel Slopeside at SIA's On-Snow Demo

On the heels of the SIA Snow Show (Jan 28-31), attendees will head up to Winter Park Resort and Devil's Thumb Ranch for the first On-Snow Demo/Free Ride Fest (Feb 1-2).

On the heels of the SIA Snow Show in Denver, Colorado (Jan 28-31), Show attendees will head up to the mountains of Winter Park Resort and Devil’s Thumb Ranch for the first international On-Snow Demo/Free Ride Fest on February 1-2, 2010. Over 150 brands will be involved in this industry only, two-day event filled with parties, races, demos and catching up with industry friends.

“People seem to be excited to ski/ride with their industry friends, we’ve been amazed to see a trend of over 30% of those pre-registering for the Snow Show are also signing-up for the On-Snow Demo/Free Ride Fest,” commented David Ingemie, SIA’s President. “It’s going to be a great opportunity to test next year’s products, a terrific party and a perfect way to wrap up the Snow Show.”

The demo event will be held in conjunction with the WWSRA (Western Winter Sports Representatives Association) Rocky Mountain Demo, which has an extensive history of hosting on-snow demos for reps and retailers in the active sports industry. SIA is also working with CCSAA (Cross Country Ski Areas Association) for the Nordic portion of the demo.

Registration for the On-Snow Demo/Free Ride Fest includes free shuttle service (to/from Colorado Convention Center), free equipment rental, free breakfast and lunch plus free tickets to Winter Park and Devil’s Thumb. And, if you want to stay close-by, there is lodging available at both Winter Park and Devil’s Thumb at great prices. Here’s a quick recap of major events (see below) and for more detailed information on the On-Snow Demo/Free Ride Fest simply click here.

SIA will provide complimentary shuttle bus transportation from the Colorado Convention Center to Winter Park Resort.

Sun/Jan 31
4P – Depart Colorado Convention Center, Lobby B, (One way Trip)

Mon/Feb 1
7:30A – Depart Colorado Convention Center, Lobby B

5P –Depart Winter Park Mountain Resort

Tues/Feb 2
7:30A — Depart Colorado Convention Center, Lobby B

2P – 5P — Depart Winter Park Mountain Resort


On-Snow Demo and Free Ride Fest
February 1-2, 9A-4P (registration opens at 8AM)

Winter Park Resort — Alpine, Snowboard, AT, Telemark, Backcountry
Devil’s Thumb Ranch — Nordic, Snowshoe


Uphill/Downhill Challenge
Classic uphill/downhill race — up to the Sunspot Lodge and back down to the Winter Park base area

February 1, 2P

Winter Park Resort


On-Snow Happy Hour
Food, drinks plus live music by The Aggrolites — a fusion of reggae, soul, grit and determination called “Dirty Reggae”

February 1, 3-5P

Winter Park Resort Base – Resort Plaza

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Nordic Demo Events at Devil’s Thumb Ranch
Sprint Races

February 1, 3P

Nordic Party — Live music, cocktails, bonfires & s’mores

February 1, 4-5P

Visit for more information on the SIA Snow Show. Click here to learn more about the On-Snow Demo/Free Ride Fest.

– SIA –

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing the snow sports industry. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, the SIA Retail Audit and Executive Market Summary. SIA also develops marketing products, services and programs helping our Members operate more efficiently and increase participation in snow sports. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: