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Press Releases

Snow Sports Market Strength Outlined in SIA’s Intelligence Report

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Despite weather and economic variables, the industry had a $3.4 billion season in 2012/13

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,today released the 2013 Snow Sports Market Intelligence Report covering the ups and downs of the 2012/2013 season. Few industries offer the detailed and comprehensive market data included within SIA Snow Sports Market Intelligence Report.

The 36th annual update of this report, provides detailed data and statistics on equipment, apparel and accessories sales along with participation information from all six snow sports disciplines: alpine ski, freeski, snowboard, cross country ski, snowshoe and telemark. It also covers a variety of retail channels including snow sports specialty, chain and the Internet. The easy-to-follow analysis also features stand-alone chapters for alpine, snowboard, cross country, telemark, backcountry-Randonee/AT, snowshoe, equipment/apparel accessories and apparel categories.

Select Report Highlights:

  • 2012/2013 was a $3.4B season, up 3 percent.
  • Action cameras are up 50 percent to over 123,000 units sold.
  • California and New York are the states with the most snow sports participants.
  • Alpine ski equipment represented 60 percent of all 2012/2013 dollars sold.
  • Snow sports apparel is the largest category for the industry with $1.5B sold.
  • Snowboard participation dropped 3 percent, but the average rider was more active this year and spent 11 days on the mountain vs. 8 days in 2011/2012.

SIA will release an entertaining and informative video summary of the snow sports market in September. CLICK HERE FOR A VIDEO PREVIEW.

The Snow Sports Intelligence Report is a key information resource for suppliers, retailers, reps, entrepreneurs, financial analysts and students. It gives suppliers, reps, and retailers a comprehensive view of the snow sports market and a detailed view of each category and market channel in order to compare pricing, retail margins, unit and dollar volume by channel, regional sales, inventories and market penetration.

Snow Sports entrepreneurs find the report particularly useful when developing business plans and all snow sports businesses may use the report to provide a backdrop on the industry when seeking initial or additional financing. Students have also used this report extensively for various reports and projects in their business, social science and a variety of other class projects. 

The 2013 SIA Snow Sports Market Intelligence Report is available at no cost to SIA Members and $425 to non-members. Full reports on the women’s and juniors-specific snow sports market will be available in September and October respectively. Stay tuned.

To receive a copy of this year’s report or for more information about snow sports retail sales and other SIA research products including the State of the Industry Videos, Snow Sports Participation Study, Revisiting Growing the Snow Sports Industry and more, contact Kelly Davis, SIA’s Director of Research, at or by phone at 703-506-4224.

– SIA –

SnowSports Industries America (SIA) is a non-profit member-owned trade association that works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs that support their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at