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Washington, DC (October 14, 2015) — Celebrating its 38th annual edition, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, is pleased to announce the release of the 2015 Snow Sports Market Intelligence Report, a wide-ranging report of activity in the snow sports marketplace including retail sales, participation trends, demographics for participants, analysis of the season’s weather and overview of economic health of the entire industry during the 2014/2015 season.
“More information and knowledge of the industry should be a requirement for every company in snow sports — we all need an advantage in growing sales and the SIA Intelligence Report is an essential tool for our entire staff,” said Robert Yturri, Obermeyer SVP Global Sales, Product and Brand Management.
This year’s Report will have an abbreviated version available in the form of the Descriptive Summary Report, providing a snapshot of the more detailed Intelligence Report.
“SIA has always been a terrific resource in terms of research and perspective on where consumer preferences are heading — the Intelligence Report and new Descriptive Summary are invaluable planning tools that confirm our hunches, contradict our ‘gut’ or shed light on something completely new,” commented Mike Hattrup, Director of International Sales and Special Ops, K2 Sports.
Sample highlights from the report:
Snow Sports market sales reached $4.5B last season, a 2% increase over 2013/2014.
- Specialty Shops $2.35B, down 4%
- Chain Stores $2.2B, up 13%
- Online sales $997M, up 4%
Trends in the 2014/2015 Snow Sports market covered in the Intelligence Report included:
- Handwear up 6% ($255M)
- Rentals up 5% ($208M)
- Baselayer up 6% ($151M)
- Winter/Snow Boots up 19% to $111M
- Action Cameras up 11% ($55M)
- Outerwear Sales up 9% ($1.8B), fleece, insulated and shell up, soft shell is down
- Alpine Touring Equipment up 8% ($19M)
- AT Skis up 30% ($3.3M)
Additionally, the report provides answers to questions such as:
- Where are consumers going for the lowest prices on equipment?
- Where was the growth in the snowboard participant base last season?
- What were the bestselling models of insulated jackets last season?
- How much Nordic equipment was left in inventory at the end of the season?
- How did the drought in California affect the snow sports market?
The 2015 Report covers a variety of retail channels including snow sports specialty shops, chain stores and the Internet. The easy-to-follow analysis also features stand-alone chapters for Downhill Ski, Snowboard, Nordic, Backcountry, Apparel, Apparel Accessories and Equipment Accessories.
Accompanying the SIA Intelligence Report are the State of the Industry videos which will be released in the weeks ahead – get a sneak peak in the 2015 State of the Industry Trailer at: https://vimeo.com/139717353
If you have any questions or need anything else please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or by phone at 703-506-4224.
– SIA –
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit trade association with a long history of working to support the snow sports industry. SIA works year-round with snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective businesses all with the mission of growing participation, participants and retail sales. SIA also produces the largest trade show globally exclusive to snow and offers targeted insight, trends, and data through its research. Member-owned and industry-inspired, SIA is based in the Washington, DC Metro-Area with offices in CO, OR and RI.