Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Snowboard-Specific Stats and Programs Ready the Industry for 14/15 Buying Season

Get access to everything we publish when you sign up for Outside+.

Snowboard retail buying decisions are made easier with snowboard-specific resources from SnowSports Industries America (SIA), the snow sports industry’s member-owned, not-for-profit trade association, developed to support buyers heading to the annual SIA Snow Show, January 30-February 2, 2014 and the On-Snow Demo/Ski-Ride Fest at Copper Mountain Resort (Feb. 3-4).


“The snowboard community at the Show draws buyers from all over the country, making it a singular business opportunity,” said Sasha Dietschi-Cooper, SIA board member and BurtonSnowboards senior vice president of sales, North America. “This is the best place for us and all snowboard brands to connect with buyers from across North America, and arguably the best place for buyers to get their finger on the pulse of all things snowboard.”

To navigate the numerous snowboard opportunities at the SIA Snow Show, which represents 98 percent of the snowboard supplier market meeting the needs of 7.4M snowboard participants, buyers need SIA’s curated snowboard resources. The videos, event listings, trend summaries and stats here will help with purchasing decisions, reviewing the more than 950 models of snowboards on the market, and assessing how to effectively reach the youth snowboard participants under 17, a segment that grew by 4 percent or 2.1M in the 12/13 season.

SIA’s videos set the stage for the state of snowboard by strategically examining the category’s past and future. The recently released Snowboard State of the Industry video helps buyers and suppliers alike have a solid understanding of snowboard market performance heading into the SIA Snow Show at

“The SIA Snow Show gives me the opportunity to look for brands and products that bring excitement back to snowboarding—not just through technology, but through personal experiences that create a demand in the consumer to get out and snowboard,” said Todd Wakeling, divisional merchandise manager, Active Ride Shop in Mira Loma, Calif.

Reviewing the national and regional trends in the Curated View of Snowboard provided on will help buyers prepare for the 2014 SIA Snow Show, with a visual overview of what’s selling and what you need to know about the average snowboard participant.

This curated information also helps buyers dial into Show features that will expand their understanding of the snowboard category:

– Backcountry Experience exhibit

– Snowboard Market Overview Seminar

– Malakye’s Shmooz

– Rental World/Backshop with panels highlighting kids and performance snowboard rental

– On-Snow Demo/ Ride fest

The Guide by Transworld Business

“The SIA Show is where all aspects of the industry come together every year,” said Bob Gundram, SIA board of directors’ first vice chair and president of C3. “From shop owners, buyers, sales associates, athletes, brand owners, management, designers, reps, techs and more. At the Show there are product presentations that let you take in 100 percent of what every brand has to offer.”

The annual SIA Snow Show is where influential and visionary snow sports brands connect with leading retailers, resorts and media to unveil their latest innovations, exchange ideas and build relationships that shape the industry.

Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2014 SIA Snow Show is scheduled for January 30-February 2, 2014 at the Colorado Convention Center in Denver, Colorado followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort from February 3-4, 2014. For more information, updates, registration for the 2014 SIA Snow Show, visit

For 24/7 updates on all things 2014 Snow Show, check back on andSIA’s Latestand follow SIA on Twitterand Facebook.We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 and #SIA14Demo to join the conversation.


Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at