SnowSports Industries America Releases 2007 Intelligence Report
SnowSports Industries America (SIA) has published its 2007 Intelligence Report -- a comprehensive account of the state of the snow sports industry.
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MCLEAN, Va., — SnowSports Industries America (SIA) has published its 2007 Intelligence Report — a comprehensive account of the state of the snow sports industry. This exclusive research provides industry investors and financial analysts with a wide-ranging view of the snow sports market including detailed financial trends and product-level information on sales of alpine, snowboard, and Nordic equipment, apparel and accessories, participation, economic impacts, consumer profiles, demographics, and much more.
Celebrating its 30th annual update, this Report has proven itself as the principal source of data about the health of the snow sports marketplace. For the first time, the 2007 report will include details on the Internet sales channel.
Here’s just a sample of information that can be found in the 2007 Intelligence Report:
Winter 06/07 Sales
— $2.1 billion in sales of snow sports equipment, apparel, and
accessories from specialty shops and Internet sales.
— Hot trend: Mountain snowboards with an increase of 24% in units sold
and 31% in dollars
Winter 06/07 Internet Sales
— $341 million total Internet sales were recorded
— 13% of all snowboard equipment was sold online
Winter 06/07 Demographics/Participation
— 5% of Americans (7 years or older) participated in winter sports more
than once a year equal to 13.3 million
— 40% of snowboarders also ride a skateboard
The 2007 SIA Intelligence report is available for $425. For more information on this and other research available through SIA, log onto http://www.snowsports.org/ and click on the “Industry Resources” button.
SnowSports Industries America (SIA) is Your Intelligent Partner.365 to the snow sports industry. SIA annually produces the SIA SnowSports Show, the largest industry trade show and networking environment, and delivers invaluable data, support and marketing products. SIA serves as the national, not-for-profit, member-owned trade association representing snow and winter sports companies. For more information, check out http://www.snowsports.org/. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: (703) 556-9020, Fax: (703) 821-8276, E-mail: siamail@snowsports.org
