Press Releases

Snowsports Merchandising Corporation (SMC) adds four new members

Snowsports Merchandising Corporation (SMC), the premier buying group of specialty ski and snowboard shops in the wintersports industry, has added four new members.


Snowsports Merchandising Corporation (SMC), the premier buying group of specialty ski and snowboard shops in the wintersports industry, has added four new members.

Joining the group are the following independent specialty retailers:

The Boardroom, Boise, ID
Massey’s Professional Outfitters, Metairie, LA
The Ski Hut, Duluth, MN
Spokane Alpine Haus, Spokane, WA

Also, in the past year all three of SMC’s trial members converted to full membership status:

Appalachian Ski & Outdoor, State College, PA
Pinnacle Ski & Sport, Reading, PA
Sport Thoma, Lincoln, NH

“We believe the specialty ski and snowboard shop represents the future of the wintersports industry and we’re excited about the prospect of contributing an ever-strengthening voice on industry issues” stated SMC President, Tom Gately.

He went on to say, “As significant as the quantity of shops adding to our buying volume is, what’s even more important and gratifying is the quality of shop that recognizes the value of being a member of our group. SMC is much more than combining buying power to get a better deal. Although buying programs are still our primary focus, a lot of what we do is to provide a forum for the interchange of ideas between the best specialty ski and snowboard shops in the country. As the snowsports industry continues to consolidate, by joining SMC independent specialty retailers give themselves every possible advantage so that they can compete.”

SMC currently has 70 members representing 171 storefronts, nationwide. For more information, visit their website www.skimerchandising.com

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