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Chamonix, France (November 19, 2021) – black crows, the iconic French ski brand focused on design-driven high performance ski products and apparel, is excited to announce freeskier Callum Pettit and Michael “Bird” Shaffer have signed black crows as their official outerwear sponsor, an extension of their existing plumage in hardgoods.
“We are very pleased to grace the bones of two of our long term crows in our cozy new tech apparel,” says Tristan Droppert, North American marketing manager. “Both Bird and Callum have been with us for many years and to grow the product line and our outerwear squadron together feels right. Bird’s gracefully savage practice in the North Cascades backcountry is a perfect testing grounds for the gear and our new Xpore membrane. Likewise, Callum’s multifaceted and playful approach to riding snow in black crow offers a great opportunity for us to develop perfect kits for their needs.”
Pettit is a Whistler-raised skier who has long been a standout in the big mountain scene and the world of freeskiing. He has achieved great success in the skiing media arena by winning two Powder Video awards and capturing audiences in an array of ski films that have been aired across the globe. He currently resides in Pemberton, British Columbia exploring the backcountry, picking out wild lines and charging on black crow skis.
“I live to ski so being a part of the crows team and joining up with them for apparel and hardgoods is an awesome opportunity,” says Pettit. “Black crows outerwear is a great balance of style and functionality and the Xpore Freebird kit is already a favorite of mine – comfortable, lightweight and a great outfit to walk around the mountains in.”
Bird is a freeskier from Washington who currently resides in the Methow Valley. He has spent the last 24-plus years exploring and skiing some of the most technical terrain in the PNW and the alps, in particular the terrain of the Chamonix valley. Bird has been featured in multiple Warren Miller Entertainment and other films, holds first descents on Rainier and in the North Cascades and continues to push the limits of skiing and speed flying.
“Being a black crow ambassador from the get go, I’ve watched the progression of the outerwear development from inception,” says Bird. “In the past few seasons there have been huge strides both with the technical details and the style component of their products. With everything made in Europe, and the material leaning towards new environmentally sensitive fabrics, going full crow was a no brainer for me and opens up opportunities to go full wingspan.”
To learn more about Pettit, check out black crows blackmail episode here.
To learn more about Bird and watch him ski here.
For more information about black crows, visit: black-crows.com.
About black crows
Founded in 2006, black crows is a Chamonix, France-based brand that was born out of a desire to collide beauty and efficiency into skis. Named for the Alpine Chough, Chamoix’s omni-present black bird and one of the few birds that can fly at an altitude of over 4000 meters, the brand is dedicated to creating obsessively design-driven products that are uncompromising in performance and identify for contemporary skiing. Learn more about black crows at black-crows.com.