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Missoula, Mont., November 2, 2021 — onX, a pioneer in outdoor digital navigation, today launched its “Support Your Forecast” program to raise funds for local avalanche forecast centers–the organizations that empower snow enthusiasts to make safer backcountry adventures each season. During the month of November, onX will donate $10 of each onX Backcountry and onX Offroad membership to subscribers’ local avalanche centers, raising awareness around backcountry safety and education as the winter season begins.
To participate, onX Backcountry and onX Offroad memberships must be purchased in November through the program’s website, so that subscribers can select which of the country’s 25 avalanche centers their membership will support.
onX Backcountry and onX Offroad are navigation apps that help outdoor enthusiasts have great adventures and get home safely. They feature local avalanche forecasts, slope angle information, and route suggestions that support informed decision making in the backcountry. onX Backcountry is tailored to human-powered adventurers and onX Offroad is designed for power-sports lovers.
“A winter day spent in the mountains nourishes the soul. As backcountry travelers, we all have a responsibility to make informed decisions when we’re in these inspiring landscapes and that includes the daily habit of checking the avalanche forecast,” said onX Backcountry General Manager, Will Sladek. “But when we open up onX to check these reports, we don’t always recognize the effort and dedication of the forecasters who create them. They are the unsung heroes of our winter adventures, providing us with critical information from the field each morning so we can head into the mountains safely. Our goal is to raise awareness and support these groups and the resources they provide.”
“Last winter, we saw unprecedented backcountry use,” said National Avalanche Center Specialist, Simon Trautman. “Whether new to the backcountry or seasoned enthusiasts, many of these people rely on avalanche centers for daily information and ongoing learning opportunities. Now, more than ever, we are challenged to meet this growing community’s needs.”
“To respond to the backcountry community’s growth, avalanche centers are working to make avalanche awareness an essential part of the winter backcountry community’s daily plan,” said Friends of the Colorado Avalanche Information Center Executive Director, Aaron Carlson. “Through the support of onX Backcountry users, we can provide additional and better resources to assist with decision making in the backcountry and increase our impact on avalanche safety.”
An onX Backcountry membership is $29.99 annually. onX Offroad Premium and onX Offroad Elite annual subscriptions are $29.99 and $99.99 respectively. Follow along with #SupportYourForecast and find more information online at https://www.onxmaps.com/backcountry/avalanche-month
Founded in 2009, onX is a pioneer in digital outdoor navigation, developing software that helps inform, inspire, and empower outdoor recreationists. onX Backcountry, onX Offroad, and onX Hunt make up the company’s suite of apps which are built by explorers for explorers. Because off-the-beaten path experiences are at the heart of what onX does, the company also leads initiatives to protect and expand access to public land and promote stewardship opportunities. Learn more at https://www.onxmaps.com/onx-access-initiatives
onX Backcountry empowers trailblazers and powder seekers of all levels to find new outdoor experiences and relive old favorites. Unlike other apps on the market, onX Backcountry combines industry-leading GPS tools with expert-curated adventure content. Members can enjoy access to 770K+ trails and nearly 30,000 guide-book adventures.
onX Offroad is the leader in off-road maps and GPS technology, empowering powersports and overlanding enthusiasts to explore 550K+ miles motorized trails, more than 51K snowmobile trails, and 975 million acres of public land.