Snowsports

SIA Winter Outdoor Data Shows Increase in Consumer Spending and Jobs

Consumer spending grew to $79.6 billion and supported 799k jobs


Get access to everything we publish when you sign up for Outside+.

Park City, Utah (December 1, 2021) – As we continue through the busy time for consumer spending, data released today by Snowsports Industries America (SIA) shows that winter outdoor consumers are responsible for over $79 billion in spending and support 799,000 jobs.

 

The report shows that between 2016 and 2019, consumer spending in the winter outdoor industry grew 9.5% from $72.7 billion to $79.6 billion. Jobs supported by the industry grew even more substantially from 695,000 in 2016 to 799,000 in 2019, a 15% growth. These numbers provide a pre-COVID baseline by which SIA hopes to gain a better understanding of the impacts of the pandemic on the winter outdoor community beginning in March 2020.

 

This data will also be an essential component of SIA’s advocacy efforts going forward, proving that the winter outdoor industry is truly an economic engine, with actual data showing what’s at stake as the impacts of climate change become more evident.

 

“Today’s update shows that the economic contribution of the winter outdoor community to the U.S. economy is very strong. This, combined with the strong retail sales from last year, makes me optimistic on the overall strength of the industry as we navigate the pandemic,” said SIA’s president Nick Sargent.

SIA researchers built on 2016 research conducted by Southwick and Associates, adjusting expenditures for inflation and participation for population growth, using a 2019 IMPLAN data set. The data includes spending on winter outdoor gear, accessories, all trip-related expenses and vehicles. Winter outdoor is defined as spending on alpine skiing, snowboarding, Nordic skiing, cross-country skiing, snowmobiling, snowshoeing and telemark skiing.

 

###

 

About SIA

Founded in 1954 and based in Park City, UT, Snowsports Industries America (SIA) is a nonprofit, member-owned trade association representing the winter outdoor community including suppliers, retailers, sales reps, resorts and nonprofits whose mission is to help the winter outdoor community thrive. SIA provides value to its members through continuous education, insightful research, creating a path for an inclusive winter outdoor community, growing participation in winter outdoor sports and developing consumer events (Snowbound Festivals) that drive business, while advocating for pressing issues that face the winter outdoor industry such as climate change and tariffs. We are #UnitedByWinter. For more information and to become a member, visit snowsports.org.