Sockwell Debuts Metatarsal Relief Technology and Sport-Specific Socks
Sockwell Expands the Graduated Compression Series; Introducing Metatarsal Relief Technology and Sport-Specific Socks
Get access to everything we publish when you sign up for Outside+.
Chattanooga, TN – January 10, 2013 – Sockwell, a Goodhew® solution to wellness with style, has expanded their therapeutic performance collection to include a Metatarsal Relief Technology sock and new sports-specific compression socks for Fall 2013. These new styles, part of Sockwell’s Graduated Compression series, provide consumers with a proactive way to feel better and be better in style.
Revolutionary and the first of its kind, the Metatarsal Relief Technology sock combines triple zone, anti-fatigue compression technology with dense padding under the forefoot zone to ease pain and discomfort felt under the ball of the foot. This burning is especially common when wearing shoes or boots with a slight heel. In addition, this sock offers graduated compression from the arch to under the knee to boost circulation and is highly recommended for travel, prolonged sitting or standing, exercise and recovery, and minor to moderate varicosities and swelling. The Metatarsal Relief Technology combines structure and custom fiber technology with modern design and color to yield the ultimate in therapeutic performance with style.
“I wanted to create Sockwell’s Metatarsal Relief (MTR) solution to ease discomfort without using the medical and often too aggressive internal shoe modifications in a sock with style,” notes Mercedes Marchand, Goodhew’s VP of Design and Merchandising. “The Metatarsal support works to gently pad and distribute weight over the forefoot pressure zone in a design that is fun to wear!”
Sockwell is also introducing a Ski Light and Ski-Ultra Light to its Circulator Graduated Compression collection. These socks constructed of Goodhew/Sockwell’s Custom Crafted Lambswool/Alpaca yarn for enhanced thermoregulation and durability are designed to provide extraordinary benefits during active cold weather and snow sport activity.
Each of the new styles, in addition to Sockwell’s and Goodhew’s full collection, will be on display during the Outdoor Retailer trade show at booth 162. For more information, please visit www.goodhew.us.com or contact Mandy Gresham at firstname.lastname@example.org.
At Goodhew we spin fresh designs and the heritage of American craftsmanship with natural premium yarns to bring high performance socks every day. Our Modern Craft design process merges our product knowledge with inspiration from cultural and human movements to create products that enhance your life. Because we care about your wellbeing, the wellbeing of our communities and our planet, Goodhew is committed to making all of our products in the USA. We focus on natural and renewable yarns and recycled and recyclable materials to lessen our environmental footprint. Goodhew – “A Sock for every Walk in the Walk of Life™. www.goodhew.us.com