Sockwell Expands; New Compression & Relaxed Fit Sock Designs

Sockwell, a Goodhew® solution to wellness with style, has expanded its therapeutic performance collection. New dynamic designs and technology enhance the graduated compression and relaxed fit/diabetic categories.All products are made from Goodhew’s signature performance yarns and its new environmentally friendly homegrown wool. The collection is crafted in the USA with cutting edge knitting techniques and a fresh eye for design and color. The consumer will feel better and be better in style.

“The new collections merge the ingredients of state-of-the-art knitting technologies, premium performance fibers, and fresh modern design into the ultimate therapeutic performance socks for the active, ageless lifestyle,” notes Mercedes Marchand VP of Design and Merchandising.

Graduated Compression Series

Sockwell’s gradient compression therapy socks are designed to promote healthy circulation and soothe tired, aching feet and legs The Circulator and On the Spot provide moderate zoned compression (15-20mgHg) and are recommended for all day, every day wear. The stylish Circulator has a cushioned sole and is available in striped and solid color options for both men and women while the women’s On the Spot, with its playful polka-dot pattern, has a lighter non-cushioned sole. New for fall 2012, the Elevation, provides 20-30mmHG firm zoned compression technology that is recommended for those specific times when extra circulation support is needed or if a doctor has recommended higher compression for all day wear. In a fun argyle pattern for women and a solid option for men, the Elevation provides a fresh approach to cushioned comfort and support for feet and legs. All compression socks retail for $24.99.

Relaxed Fit/Diabetic Series

Sockwell’s seamless relaxed fit/diabetic socks provide an easy fit that protects and pampers sensitive feet. The socks are non-binding and have just the right amount of recovery to avoid bunching and shearing. New to the collection is the fully cushioned women’s Plush which is available in a fun polka-dot with vibrant colors. The Plush’s protective cushioning disperses pressure from toe to top. MSRP $19.99. The Big Easy, available for both men and women, provides an extra wide and soft non-bind fit for swollen feet or for just those wanting an extra roomy pair of kicking back socks. The Big Easy has a low volume cushioned sole knit in the naturally performing Cashmerino / Bamboo. The Big Easy is available in both marl and solid colors for $19.99.

Each of the new styles, in addition to Goodhew’s full collection, will be on display during the Outdoor Retailer trade show at booth 162. For more information, please visit www.goodhew.us.com.

About Goodhew:

At Goodhew we spin fresh designs and the heritage of American craftsmanship with natural premium yarns to bring high performance socks every day. Our Modern Craft design process merges our product knowledge with inspiration from cultural and human movements to create products that enhance your life. Because we care about your wellbeing, the wellbeing of our communities and our planet, Goodhew is committed to making all of our products in the USA. We focus on natural and renewable yarns and recycled and recyclable materials to lessen our environmental footprint. Goodhew – A Sock for Every Walk in the Walk of Life™. www.goodhew.us.com

Media Contact:

Mandy Gresham

Darby Communications

mandy@darbycommunications.com