Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Sof Sole Announces Schedule of Events for Rock ‘n’ Roll Raleigh Marathon & ½ Marathon

Get access to everything we publish when you sign up for Outside+.

Research Triangle Park, NC – Sof Sole, a division of Implus Corporation, is proud to partner with Competitor Group, Inc. to sponsor the inaugural Rock ’n’ Roll Raleigh Marathon &1/2 Marathon this week. The Triangle-based accessories manufacturer has been the Official Insole of the nationwide Rock ‘n’ Roll Marathon Series since 2010 and looks forward to playing a large role throughout the race weekend as presenting sponsor of the Health & Fitness Expo.

The expo will take place April 11-12, 2014, with the race taking place on April 13th. In addition to browsing vendor booths and purchasing gear at the Raleigh Convention Center when they pick up their race packets, participants can also join in on the following fun activities during race week:

Another Mother Runner Party

Thursday, April 10, 7:30-9:30 p.m.

Capital Run Walk, Cameron Village

Sof Sole Brand Ambassadors Sarah Bowen Shea and Dimity McDowell of Another Mother Runner http://anothermotherrunner.comroll into Raleigh a day early for this free event that involves wine, mingling, nibbles, reading, loads of giveaways, and amazing swag bags.

Health & Fitness Expo, Sof Sole Booth #545

Friday, April 11 & Saturday, April 12

Implus is offering a marathon special of 50% off all products at the Expo.

Between 4-6pm on Friday April 11th and 3-5pm on Saturday for just a $1 donation to the Jimmy V Foundation participants will get a spin on the prize wheel (limit of 3 spins each). Prizes include Implus branded products. 

Sarah and Dimity from Another Mother Runner will be in the Sof Sole booth selling merchandise and books. Stop by for a photo and autograph!

Sof Sole presents: Maximize Race Day Performance—and Enjoyment

Health & Fitness Expo

Saturday, April 12, 11 a.m.

Dimity McDowell + Sarah Bowen Shea, authors of Run Like a Mother and Train Like a Mother and founders of Another Mother Runner, will share tips and advice on how to have the best race possible—both in terms of numbers on the clock and the smile on your face. Their talk will cover everything from hydrating pre-race to getting the best race photo and staying mentally positive.

For more information on the Raleigh Rock ’n’ Roll Marathon & ½ Marathon, visit

About Sof Sole®

A division of Implus Corporation headquartered in North Carolina’s Research Triangle Park and known as “The Sole of Triangle Running…26 Years and Counting,” Sof Sole® is a leading manufacturer of performance insoles and footwear accessories designed to enhance comfort, support and breathability. A proud sponsor of the Rock ‘n’ Roll Marathon Series, Sof Sole® is committed to offering customized footcare solutions, for anyone from athletes to everyday heroes, and its products are available at leading sporting goods and footwear retailers nationwide.

About the Rock ‘n’ Roll Marathon Series

Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 500,000 runners taking part in events around the world every year. Started in 1998, the simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to more than 32 destination cities, drawing visitors from around the world.

Race weekend kicks off with a free Health & Fitness Expo with more than 100 exhibitors offering samples and showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival featuring some of the biggest names in music, with headliners like Pitbull, FloRida, Cheap Trick and Bret Michaels. For more information, please visit or follow @RunRocknRoll on Twitter.