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Solio, developer and marketer of hand-held solar chargers and lighting products — bringing renewable energy to the daily lives of people around the world — has selected Verde PR & Consulting as its public relations agency of record effective immediately. Verde will provide traditional and social brand communications support, as well as Corporate Social Responsibility (CSR) consulting for Solio in the outdoor, lifestyle, consumer technology, and sustainable products’ markets.
Solio celebrates a decade of innovation in high-quality solar products. The California based company currently operates offices from Berkeley, London, and Nairobi. With a reputation as the leader in the solar charger category, Solio is expanding on its original mission and vision with several new product introductions slated for release in 2011.
Solio’s award-winning photovoltaic charging and energy storage devices, brings affordable and clean energy to people around the globe — whether recharging a smartphone for the on-the-go business traveler in San Francisco, or replacing kerosene as lighting in a family home in rural Kenya.
â€œAs use of personal electronics multiply around the globe, power solutions that don’t rely on constant access to the grid are in higher demand than ever. Solio satisfies this fast growing consumer base in both developed and emerging economies,â€ said Andy Howe, President of Solio. â€œWith Verde PR’s expertise in sustainable products and corporate social responsibility communications they will be hugely instrumental in our future success.â€
Solio has enlisted Verde’s support with product launches, sponsorship opportunities, creation and communication of a CSR platform, and traditional media placements. Founded in 2001, Verde PR & Consulting is a leading brand communications firm focusing on integrated strategies that target today’s connected consumer. With offices in Boulder and Durango, Colo. and Jackson, Wyo., Verde works with category-leading companies in the outdoor, fitness, natural products and lifestyle markets.
Solio is a developer and manufacturer of portable solar chargers and lighting systems, helping power work and play with renewable energy. Solio products are compatible with an enormous range of devices from GPS units to mp3 players, smartphones, and cameras. A nearly ten-year-old brand, the Berkeley, CA-based company also enables communities in undeveloped parts of the world to have access to clean energy and lighting systems. Solio products are available for purchase through specialty retailers like REI, Sprint, RadioShack, and Apple. For more information, visit www.solio.com.
About Verde PR & Consulting
Verde PR & Consulting is an integrated public relations, communications and new media agency with a focus in the outdoors, fitness, natural products and lifestyle markets. Verde is headquartered in Durango, Colo., and has offices in Boulder, Colo., and Jackson, Wyo. The agency offers the full range of communications services, from traditional PR and media relations to digital and social media. For additional information, visit www.verdepr.com.