Somnio Running Assembles Growing Sales Rep Force

Santa Cruz, CA – February 20, 2009 – Customizable running shoe company, Somnio Running, announced this week the addition of new sales representation in five key regions: the Rocky Mountains; Northern California and Nevada; Florida; the Great Lakes; and the Midwest.

Representing the Rocky Mountain States is the Boulder-based Adesso Sales Agency, headed up by industry vets, Audrey Moeller and Jim Buderus, who also work with the Sugoi brand.

In Northern California and Northern Nevada, Somnio adds KW Sales out of Redwood City, CA, led by husband and wife team, Robert and Kathleen Wilkins. KW currently reps other top-tier brands like Crumpler and Giro.

In the Midwest region, Nebraska, Kansas and Missouri, Somnio has retained George Knaggs. Based in Boulder, CO, Knaggs also works with the Sugoi and Mavic brands in the Midwest region.

In Florida, Somnio has brought on Trevor Norris, out of Melbourne, FL. Norris currently reps the Sugoi and Balega brands in that area.

Representing Michigan, Indiana, Ohio and Kentucky is O’Brien and Assoc., led by Kelly O’Brien and Jeff Buerman, who also work with Sporthill Running.

Somnio is currently seeking representation for all other territories, specifically the East Coast, Texas, Southern California and the Illinois/Minnesota/Wisconsin region. Please contact Sean Sullivan at 866.966.7861 or ssullivan@somniorunning.com for more information.

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About Somnio:
Somnio’s mission is to keep runners healthy and on the road so that they may realize their goals, through better biomechanics. Tested and refined at the renowned Boulder Center for Sports Medicine, the Somnio system introduces the world’s first truly customizable running shoes. Featuring three types of adjustable inserts, Somnio shoes adapt to (or correct) the particular biomechanical needs of each runner’s foot. Because at Somnio, we don’t just sell shoes, we solve problems. Join the Runaissance.