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DALLAS — Sport Chalet, Inc. (Nasdaq: SPCHA, SPCHB) one of the nation’s premier specialty sporting retailers, today announced that it has hired TM Advertising as its first advertising agency of record. In addition to media planning and buying duties, which TM took over last year, their responsibilities now include creative and strategic planning.
“As we continue to solidify our position as the leading specialty sporting goods retailer in our core Southern California markets, while stepping up our expansion into new markets, we decided it was time to seek out a partner who could help us take our brand and our sales to the next level,” said Craig Levra, Chairman and Chief Executive Officer of Sport Chalet. “TM’s proven track record for building both brand and demand for other blue-chip retailers makes them the ideal partner for us.”
TM’s first assignment will be to develop creative to support upcoming winter and holiday marketing initiatives.
“This is a tremendous win, and we’re thrilled to be working with Sport Chalet. Their offering is truly unique and high touch, and in a way, the very antithesis of today’s nameless, faceless big box retailers,” said Tom Hansen, President of TM Advertising. “We’re looking forward to leveraging Sport Chalet’s exclusive sponsorships and great shopping experience to help drive greater momentum and growth throughout the marketplace.”
Sport Chalet, founded in 1959 by Norbert Olberz, is a leading operator of full-service specialty sporting goods stores in California, Nevada, Arizona and Utah. Throughout its 53 locations, the company offers more than 50 services for the serious sports enthusiast, including backpacking, canyoneering and kayaking instruction; custom golf club fitting and repair; snowboard and ski rental and repair; SCUBA training and certification; SCUBA boat charters; team sales; racquet stringing; and bicycle tune-up and repair. The addresses for Sport Chalet’s Web sites are www.actionpass.com and www.sportchalet.com.
TM Advertising, headquartered in Dallas, with offices in Austin and Seattle, is an independently managed subsidiary of Interpublic Group (NYSE: IPG – News), one of the world’s largest marketing communications companies. Agency clients include the brands of American Airlines, Bell Helicopter, Discover Network, EDS, Group Health, Nationwide Insurance, Redhook Ale Brewery, Superpages.com and Texas Tourism. For more information, please visit www.tm.com.