Press Releases

Sport Hansa LLC to Serve as Exclusive US and Canada Distributor for Long-Established European Outdoor Brands Gronell, Helle, Montane, Terra Nova and Termoswed

Effective July 15, 2010, Boulder-based Sport Hansa LLC will be responsible for the sales and distribution of European brands Gronell, Helle, Montane, Terra Nova, and Termoswed in the US and Canada.

Effective July 15, 2010, Boulder-based Sport Hansa LLC will be responsible for the sales and distribution of the following brands in the US and Canada –

  • Gronell of Verona, Italy. Alpine, hiking and trekking boots using Outdryâ technology. Founded in 1937.
  • Helle of Holmedal, Norway. Outdoor knives and cutlery. Founded in 1932.
  • Montane of Ashington, England. Light weight mountaineering, running and cycling clothing using eVentâ, Pertexâ and other performance fabrics. Founded in 1993.
  • Terra Nova of Alfreton, England. Lightest-in-the-industry tents and packs. Winner of an OutDoor GOLD DESIGN AWARD 2010 at OutDoor Friedrichshafen. Founded in 1982.
  • Termoswed of Malung, Sweden. Baselayer for the Scandinavian outdoors. Founded in 1980.

The brands in the Sport Hansa product portfolio have been carefully selected. They each have compelling and extensive brand histories. The authenticity of the product lines is underscored by product innovation, real world use in some of the most extreme conditions on the planet and an extensive list of awards and recognitions.

Jake Doxat, Managing Director of Montane, commented “our expertise in developing light weight garments using best available materials is well known around the world. When it came time to further develop the North American market, we sought out a partner with the right expertise, infrastructure and reach. Sport Hansa was the best choice and we are pleased that they will be representing us exclusively in the marketplace”.

Fabio Grossule, Sales Director at Gronell, added “when we decided to expand our presence in North America, we needed a partner who not only had a feel for that market, but also had a deep understanding of nature of the European outdoor business. They needed to understand how to manage product differences, currency swings and strengths of competitors among other factors. Sport Hansa met that criteria and are the best partner for us”.

Sport Hansa was founded by Matt Huff who worked as a group General Manager for Europe at K2 Sports (later Jarden Corporation) from 2006 until 2010. Matt has a Bachelors Degree from DePauw University and an MBA from the University of North Carolina, Chapel Hill. The company is also being led by R Stephen Schreck who spent much of his career as product marketing manager at Eagle Claw Fishing Tackle in Denver. Steve has a Bachelors Degree from the University of Colorado at Boulder and an MBA from the Thunderbird School of Global Management.

US and Canadian customers will be able to access the brands directly from Sport Hansa’s Colorado warehouse. Multiple brands can ship on a single invoice. Buyers have access to a comprehensive B2B platform at

Sport Hansa will be showing at Summer Outdoor Retailer in Salt Lake City (Booth BR321) and at the Eastern Outdoor Reps Association Show in Greenville, SC (Booth 908). For further information, please visit or contact R Steve Schreck or at 720.320.4706.