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Sport Hansa Selects Treehouse Communications as Public Relations Agency of Record


Sport Hansa Selects Treehouse Communications as Public Relations Agency of Record

Asheville, North Carolina — (Dec. 2, 2013) –Sport Hansa LLC, the US importer and distributor of authentic European outdoor brands and product lines, has enlisted Treehouse Communications to manage North American public relations for its Montane and Helle of Norway brands.

A full service marketing and public relations agency specializing in the outdoor market, Treehouse will work alongside Sport Hansa to amplify Montane and Helle of Norway’s unique product offerings and differentiating attributes. Treehouse is tasked with developing dynamic brand communications strategies to increase visibility and strengthen each brand’s presence in the US and Canadian markets.

Both Montane and Helle of Norway have built a rich heritage creating innovative products for the outdoor markets. Based in the UK, Montane has 20 years experience crafting world-class technical clothing and equipment known around the world for breakthrough fabric technologies and lightweight, low bulk designs. Helle of Norway boasts an 80-year tradition handcrafting one of a kind, aesthetically stunning and highly functional knives for the outdoors.

“Sport Hansa takes great pride representing authentic European outdoor brands in the North American market,” notes Matt Huff, managing director of Sport Hansa. “Having a dedicated public relations partner with strong ties to the outdoor industry will enable us to increase visibility and expand market share for both brands.”

“We look forward to working with Sport Hansa to drive brand and product awareness for Montane and Helle of Norway,” states Theresa Blake, president of Treehouse Communications. “Each brand has a strong, distinct history with cutting-edge product lines, and our team is excited to help them secure leading positions in the North American market.”

About Sport Hansa

From Europe to America, Sport Hansa imports and distributes authentic, innovative outdoor brands and product lines. Serving over 240 specialty retailers in the North American market, Sport Hansa represents European brands Helle (Norway), Kupilka (Finland), Montane (England), Pronto Café (France), Terra Nova (England,) and Wetterlings (Sweden). Each brand offers a unique yet complementary product mix combined with a compelling brand history that stands out in terms of performance, authenticity and innovation. For more information, please visit 

About Treehouse Communications

Treehouse specializes in public relations and strategic marketing services ranging from media relations, business writing, brand management, and social media marketing for brands and businesses in the outdoor, active fitness and snow sports markets. Treehouse has a proven track record for projects requiring strong interpersonal communication skills, self-motivation, dedication, teamwork, and creative problem solving to achieve results for a wide variety of clients. Please visit for more info.