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Woodinville, WA (January 25, 2006) SportsArt Fitness, an industry leader in the design, development and manufacture of premium-quality fitness equipment, is pleased to report record setting sales growth in their commercial division for 2005.
Bolstered by the successful launch of their award-winning X Trainer total-body exerciser and their new comprehensive Strength Series, SportsArt Fitness experienced a three-fold growth in direct sales for 2005. New partnerships with brand name fitness facilities, including Bally Total Fitness, Lucille Roberts Health Clubs and Gold’s Gym, among others, also played an important role in SportsArt Fitness’ growth within the commercial sector.
â€œWe have always strived to provide the marketplace with the finest cardio and strength equipment available and with help from key commercial partners we are starting to realize our potential,â€ said Brian Davidson, National Sales Manager for SportsArt Fitness’ Commercial Division. â€œOur sales increases are a direct reflection of the growth of the SportsArt Fitness brand and we’re looking for even bigger and better things in 2006.â€
â€œWe have a unique position in the industry with 25 years of experience building exercise equipment, a flare for innovation, demonstrated in products like the X Trainer and Strength Series products, and yet a clear focus on customer service,â€ adds Scott Logan, Director of Marketing for SportsArt Fitness. â€œWhile the â€œbig brandsâ€ are trying to grow their quarterly earnings, we’re trying to grow customer loyalty via customer service and a solid price/value proposition,â€ Logan concludes.
SportsArt Fitness will display the X Trainer, their entire Strength Series and a complete line of commercial products at the upcoming International Health, Racquet & Sportsclub Association (IHRSA) tradeshow this March 21-23 in Las Vegas Nevada. For more information on SportsArt Fitness please log onto www.sportsartfitness.com.
About SportsArt Fitness
SportsArt Fitness is an industry leader in the design and manufacture of high quality cardiovascular fitness equipment for home and commercial use. SportsArt retains control over every aspect of component design and the overall manufacturing process ensuring proper integration, maximum performance and longer product life. In addition to their TUV ISO 9001/9002 quality certifications, SportsArt products have garnered numerous awards from top-flight media outlets including Men’s Journal, Men’s Health and Health Magazine among others. For more information on the SportsArt Fitness brand and their latest products visit us on the web at www.sportsartfitness.com. ###