SPOT Partners with Mojo Sports for Integrated Sports Marketing Program
Focus on Athletes and Ambassadors, Events and Mobile Marketing for SPOT Satellite GPS Messenger
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MILPITAS, CA. December 10, 2008 – SPOT LLC, the pioneer behind the award-winning SPOT Satellite GPS Messengerâ„¢, today announced it has selected Mojo Sports, as their U.S. sports marketing agency of record through 2009. Mojo Sports will lead the development, negotiations and execution of unique athlete, event and mobile marketing programs which will align the SPOT brand with category leaders, high brand visibility and SPOT technology integration.
Mojo Sports, a full service sports and entertainment marketing agency, specializes in identifying, negotiating, leveraging and measuring highly relevant sponsorships and partnerships for corporate clients and was selected by SPOT because of its strategic thinking and tactical execution.
“We selected Mojo Sports following a thorough sports marketing agency selection process,†commented Darren Bassel, Director of Marketing for SPOT, LLC. “Mojo displayed a clear understanding of the consumer electronics and outdoor markets, and an ability to think strategically and creatively with a strong focus on tactics and implementation. We are confident in their ability to help grow the SPOT brand through well executed sports marketing programs.â€
SPOT and Mojo Sports kicked off their partnership at the recent 2008 Tecate SCORE Baja 1000. Through a strategic partnership with Aura360 Ventures and SCORE Trophy Truck driver Cameron Steele, Mojo Sports was able to secure SPOT branding on Steele’s trophy truck and integrate SPOT technology for online tracking on a live website produced and executed by BFGoodrich and Volkswagen in conjunction with SCORE International.
In addition to producing video for the live website, Aura360 Ventures will produce NBC’s December 14th broadcast of the 2008 Baja 1000 where SPOT will be incorporated.
About Mojo Sports
Mojo Sports is a full service sports sponsorship and sports marketing agency that identifies, negotiates, and manages highly relevant relationships for global 2000 businesses with elite professional franchises, individuals and properties in sports and entertainment. We architect high-profile programs that powerfully and credibly integrate our client’s products into the critical performance fabric of world-class teams and individuals to create tangible associations that are unique, meaningful, and engaging. With a global reach and network of affiliated partners, Mojo Sports has no boundaries in the world of sport and entertainment sponsorship.
Find out more about Mojo Sports at http://www.simplymojo.com
About SPOT LLC.
The SPOT Satellite Messenger, the world’s first satellite messenger, uses both the GPS satellite network to determine a customer’s location and the SPOT network to transmit that information to friends, family or an emergency service center. SPOT LLC., a subsidiary of Globalstar, Inc. (NASDAQ: GSAT), provides lifesaving communications technology that allows users to communicate from remote locations around the globe. Thanks to this affordable, cutting-edge personal safety device, the company offers people peace of mind by allowing customers to notify friends and family of their location and status, and to send for emergency assistance in time of need, completely independent of cellular phone or wireless coverage. For more information on how SPOT LLC. is helping users live to tell about it(SM) – from disaster preparedness to outdoor adventure purposes – visit www.findmespot.com.
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