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LIBERTYVILLE, IL (February 22, 2006)- SPRIÂ® Products, a leading distributor of rubber resistance exercise products and fitness accessories recently partnered with sports legend, Martina Navratilova, and media powerhouse, RodaleÂ®. The result: new, cutting-edge retail packages built directly from Navratilova’s new book, Shape Your Self (April 2006).
This 3-way powerhouse partnership between SPRIÂ®, Navratilova, and RodaleÂ® was inevitable. SPRIÂ® and RodaleÂ® have worked together in the past and have a number of active projects. Navratilova had been using SPRIÂ® products with her personal trainer; so calling on SPRIÂ® to support her new book, which is published by RodaleÂ®, was a natural.
Navratilova contacted the SPRIÂ® team lead by Greg Neiderlander (SPRIÂ® Director of Education), and the two consulted on which SPRIÂ® products should be chosen to complement the book’s developing exercise program. In Shape Your Self, Navratilova takes the reader through a comprehensive program. SPRIÂ® products are featured in the exercise chapter of the book with photos and instructions on how to complete each exercise.
The result of the collaboration is two new, cutting-edge SPRIÂ® retail packages: Martina’s Choice for Balance & Strength and Martina’s Choice for Core Stability & Body Shaping. The packages include SPRIÂ® professional fitness products as well as a full color instruction chart with exercises from Shape Your Self.
Martina’s Choice for Balance & Strength is a first time, packaged combination of SPRI’s Original XertubeÂ® and the Xerdiscâ„¢, which are some of the most popular tools among fitness professionals. Martina’s Choice for Core Stability & Body Shaping includes a combination of SPRI’s Xercise Ballâ„¢ stability ball, along with Vinyl Dumbbells for weighted resistance. Both packages will be on the shelves by April 2006. â€œIt was only after getting the idea for the â€˜all at home’ workout program that I started looking around for the right equipment and found that SPRIÂ® had it all,â€ said Navratilova.
As a bonus, each package includes the entire volume of exercises from the book where Navratilova also uses popular tools like the foam roller and the SPRIÂ® XerballÂ® medicine ball.
â€œIt’s an honor to work with a legend like Martina Navratilova, we take great pride in the fact that she has chosen SPRIÂ® as her choice of products for the book. Martina embodies the perfect ideal of what hard work and dedication can accomplish, and her new book does an outstanding job of delivering practical information and applications that the reader can utilize to improve their lives. We believe that our customers are going to see remarkable results from SPRI’s products and Martina’s exercises.â€-Herb Flentye, (SPRIÂ® Products, Inc. Chief Operating Officer).
Martina is booked on the Today Show April 3rd to kickoff the start of heavy promotion, which also includes appearances and editorial coverage with CNN American Morning, TIME, Tennis Week, New York Times’ prestigious â€œTimes Talksâ€ and a one-hour show on Navratilova on FitTV. Shape Your Self, will hit shelves in early April of this year.
For more than 20 years, SPRIÂ® Products, Inc. has been the leading distributor of rubberized resistance exercise products, fitness accessories and exercise education programs for the health and fitness industry. Headquartered in Libertyville, IL SPRIÂ® provides professional fitness solutions to heath clubs, personal trainers and health-minded consumers via the SPRIÂ® website, catalog sales and thousands of retail outlets nationwide.
About Martina Navratilova
Navratilova has won 9 Wimbledon singles and 58 Grand Slam titles. In January 2003, she won the Australian Open mixed doubles title with Leander Paes, making her, the oldest winner, male or female, of a Grand Slam title. She won the mixed doubles title at Wimbledon in 2003, tying a record 20 titles held by Billie Jean King.