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BOULDER, COLO. (April 5, 2006) â€“ As springtime rolls across the Rocky Mountain front range and Kelty’s Colorado home offices, the legendary outdoor gear maker is making two significant â€œgreenâ€ moves this season.
Kelty will switch to paper derived from sustainable forestry practices for their print catalogs, and will shift to 100-percent wind power for their Boulder headquarters.
â€œThese are small steps in the big picture of environmental stewardship,â€ said Kenny Ballard, president of Kelty. â€œBut as we continue to make these types of changes– as a company, as an industry, and as individuals â€“ there’s no doubt we can have a much larger impact.â€
The wind power will provided by Xcel Energy (www.xcelenergy.com), the nation’s leading purchaser of wind power, with 1,048 megawatts of wind-generated electricity, according to the annual industry ranking report released March 15, 2006 by the American Wind Energy Association (www.awea.org/default.htm).
The Xcel WindsourceÂ® program is available in Colorado, New Mexico and Minnesota, and ranks number one in total number of customer participants (nearly 50,000) by the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) in its annual ranking of leading utility green power programs.
The sustainable paper stock is known as Gusto: an acid-free, archival-quality paper that is domestically produced in Wisconsin Rapids, Wisconsin. It is comprised of hardwood fibers from sustainable forests in both North America and Europe.
The term â€œsustainable forestryâ€ generally refers to an actively managed forest, in which timber or other resources are harvested at a rate or level that can be sustained indefinitely by the land.
Rather than the toxic elemental chlorine typically used to process the pulp, Gusto is processed using â€œoxygen delignification,â€ a system which significantly reduces the negative environmental impact. The end result is a paper product that is completely recyclable, where facilities exist.
Kelty’s 2006 consumer catalog is available at outdoor retailers or by contacting the company at 800.423.2320.
KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Light & Fast, Trail, and Base Camp gear. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com, or call 800.423.2320.
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