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Boulder, Colorado â€“ Colorado-based Spyder Active Sports, Inc. and 3Mâ„¢ Thinsulateâ„¢ Insulation have entered into a formal four-year partnership. This alliance will further integrate the best in class technical and performance attributes of 3Mâ„¢ Thinsulateâ„¢ Insulation with Spyder’s ever-evolving collection of premium technical winter sport apparel.
Previously, Spyder and 3Mâ„¢ Thinsulateâ„¢ Insulation had partnered to jointly support the U.S. and Canadian Alpine Ski Teams. Moving forward, the brands will enjoy a closer connection; they’ll be positioned together at on-snow events and in widely viewed media including Spyder’s website, social networks and in films produced by Warren Miller Entertainment.
Spyder is also collaborating with 3Mâ„¢ Thinsulateâ„¢ Insulation on new garment technologies for 2013 and beyond. They will also increasingly employ 3M products to convey its marketing messages through brand icons such as the Spyder Land Yacht and through its eye-catching fleet of custom-wrapped Audis â€“ a product of a Spyder / Audi collaboration.
â€œSpyder’s relationship with 3Mâ„¢ Thinsulateâ„¢ Insulation goes fathoms deeper than just employing their insulation technologies in our products,â€ said Russ Rowan, Spyder’s VP of Sales and Global Marketing. â€œWe envision a long-term relationship that serves to really activate 3M and the products they represent within the winter sports industry â€“ creating a tangible connection for snow enthusiasts between their comfort on the slopes and the numerous and compelling tech stories the 3Mâ„¢ Thinsulateâ„¢ Insulation family of products has to offer.â€ Rowan added: â€œLeading up to the 2014 Winter Olympics in Sochi, we aim to increase consumer awareness around both brands through a worldwide synergistic alliance.â€
â€œWe’re proud to participate in an alliance with Spyder and their state-of-the-art brand, â€œ said Jeff Gunia, Global Business Manager at 3M. â€œWinter sports enthusiasts look for the best of the best when they enjoy their outdoor activities â€“ even in sub-zero temperatures. For more than a decade, 3Mâ„¢ Thinsulateâ„¢ Insulation and Spyder have collectively created premier outerwear by capitalizing on the strengths each bring to the relationship. We’re a good match.â€
About Spyder Active Sports
Renowned for integrating high-tech fabrics, fashion and functionality, Spyder is the world’s leading skiwear and mountain-based apparel brand. Launched in 1978 with the development of revolutionary padded slalom race sweaters, the iconic brand continues to develop progressive apparel season after season. Rigorously tested by top athletes across the world including the US and Canadian Alpine Ski Teams plus big mountain, freeski, and park and pipe professional skiers. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit www.spyder.com.
About 3Mâ„¢ Thinsulateâ„¢ Insulation
For more than 30 years, those who face the cold have trusted the 3Mâ„¢ Thinsulateâ„¢ Insulation brand to deliver warmth and comfort. From its initial launch in 1978, 3Mâ„¢ Thinsulateâ„¢ Insulation has become one of the world’s most recognized brands in the outerwear, footwear and accessories markets. For more information visit www.Thinsulate.com or facebook.com/Thinsulate.
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that makes life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 80,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.