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Boulder, CO – Spyder Active Sports is partnering with Copper Mountain Resort as its primary mountain base in a three-year deal signed this week. Under the agreement, the popular Rocky Mountain resort, owned and operated by Powdr Corp, will serve as the flagship location for the new Spyder communications center and concept shop, while the two companies expand their existing marketing, event and staff/patrol uniform programs.
Set to open mid November, the 800 square foot retail environment will be managed by Copper Mountain Resort, with the look, identity and additional brand partners provided by Spyder. Located in Center Village, the exclusive brand environment will test new concepts and innovative product launches from the iconic ski apparel brand before hitting the general markets the following year. The space will also feature products by Spyder brand partners, Smith Optics, Skullcandy and Red Bull.
â€œCopper is a pinnacle mountain for us, serving as our stomping grounds for off-site athlete and partner meetings, photos shoots and new retail ideas. We couldn’t be more excited to join forces with a trusted destination resort in our own backyard and very close to the Boulder office,â€ said Russ Rowan, VP of sales and marketing at Spyder.
â€œCopper is excited to partner with Spyder, as they too are a leader in their industry,â€ said Jesse True, VP of sales and marketing at Copper Mountain Resort. â€œOur guests at Copper are the perfect fit for the Spyder brand, so it is a win-win for them to open a new flagship store right at the base of Copper.â€
To stay up-to-date on Spyder events at Copper Mountain Resort, visit www.spyder.com or join our Facebook page at wwww.facebook.com/spyderactivesports.
About Spyder Active Sports
Renowned for integrating high-tech fabrics, fashion and functionality, Spyder is the world’s leading skiwear and mountain-based apparel brand. Launched in 1978 with the development of revolutionary padded slalom race sweaters, the iconic brand continues to develop progressive apparel season after season. Rigorously tested by top athletes across the world including the US and Canadian Alpine Ski Teams plus big mountain, freeski, and park and pipe professional skiers. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit www.spyder.com.
About Copper Mountain Ski Resort
Copper Mountain knows there are skiers and riders out there who have never felt the thrill of waking up and hearing on the radio that school was cancelled. There are people who have never spent a whole day in the snow doing anything their heart desired. No joke. These people, and those who understand snow day bliss, are the reason we do what we do. So come to Copper to take a day, or two or seven and experience the mountain. Welcome everybody, to the home of the snow day. For up-to-date weather, photos and more visit www.coppercolorado.com.