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Spyder Hires Russ Rowan as VP of Sales and Marketing

Snowsport Industry Veteran to Drive North American Growth

Russ Rowan has been named Vice President of Sales and Marketing for Spyder Active Sports, bringing nearly twenty years of snowsport retail, sales, and marketing experience to the worldwide leader in performance skiwear. Rowan will be responsible for North American sales and brand direction, and will report to Thomas McGann, Spyder’s President and CEO.

Rowan’s background includes tenure at other worldwide performance apparel and action sport brands such as Helly Hansen, Burton, and O’Neill. McGann and Rowan had previously worked together at Burton. “I’m excited to be able to work with Russ again, because I’ve seen his track record in building relationships within sales channels” McGann said. “We have a solid sales and marketing team in place, and Russ will complement that group’s expertise,” he said.

Rowan agreed that coming to Spyder was a natural progression. “It’s a great feeling going back to my roots, working for a top performing ski brand with a solid team. I started wearing Spyder when I was thirteen racing in the Cascades, and now that I have been back on skis for some time I am excited to be part of the crew,” he said. “I have had the pleasure working with Tom McGann in the past and know that he is capable of bringing an enormous amount of energy, drive and passion to any action sport brand. When he reached out to me I knew it would be a great ride all over again.”

Based out of Spyder’s headquarters in Boulder, CO, his employment began August 26, 2009.

About Spyder Active Sports, Inc
Spyder revolutionized ski apparel in 1978 with a padded slalom sweater designed “for racing, by racers.” Spyder products continue to dominate the race circuit and are the choice of the US Alpine and Canadian Alpine World Cup Ski Teams. Renown for integration of high-tech fabrication, function and fashion, Spyder is the world’s leading skiwear and mountain-based apparel brand. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide.

In 2008 Spyder acquired Cloudveil Mountain Works, credited as starting the modern day soft shell revolution. Cloudveil draws inspiration from its home-base of Jackson, Wyoming, building innovative and functional apparel for the outdoor, snowsports, fly fishing and casual apparel markets. For more information, visit and