Spyder Promotes Joann Smith to VP of Merchandising
Get access to everything we publish when you sign up for Outside+.
BOULDER, Colo. – Spyder Active Sports, Inc., the Colorado-based manufacturer of premium technical ski and active mountain lifestyle apparel, has promoted Joann Smith from the role of Director of Merchandising to the role of Vice President of Merchandising. Smith will continue to report to Spyder’s VP of Design and Merchandising, J.J. Collier, as she oversees the product-focused business processes for the iconic brand.
Having been with Spyder for eleven years, Smith offers valuable historical perspective, has gained a unique understanding of the brand, and has directly contributed to the brand momentum Spyder is experiencing.
In her new role, Smith will continue her business-driven merchandising efforts, and in addition, will manage Spyder’s raw materials and product development teams.
“Joann is an ace counterpart in the progression and growth of Spyder’s product offerings,†noted Collier. “Her history with the brand lends itself to a studied approach to process and profitability, while her openness to new ideas guarantees balanced collaboration – I look forward to continuing Spyder’s momentum with Joann in her new role.”
Smith, herself, expressed similar excitement, adding: “For a company with such deep heritage and a passion-fueled team, I’m thrilled to have the opportunity to help guide Spyder toward continued commercial success while supporting the design vision for the brand.â€
To reach Joann directly, email jsmith@spyder.com or call 303-517-4021.
About Spyder Active Sports
Renowned for integrating high-tech fabrics, fashion and functionality, Spyder is the world’s leading skiwear and mountain-based apparel brand. Launched in 1978 with the development of revolutionary padded slalom race sweaters, the iconic brand continues to develop progressive apparel, season after season. Rigorously tested by top athletes across the world including the U.S. and Canadian Alpine Ski Teams plus big mountain, freeski, and park & pipe professional skiers. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit www.spyder.com.
