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Ketchum, ID – April 13, 2011– Rebecca Rusch, the two-time Leadville Trail 100 Women’s Champ and three-time 24 Hour Solo Mountain Biking World Champion, is kicking off the 2011 SRAM Gold Rusch Tour at the Sea Otter Classic April 14-16 in Monterey, California. The SRAM Ladies Lounge at Sea Otter classic will feature a number of top female mountain bikers, industry influencers and top mechanics meeting fans and signing autographs giving bicycle tech clinics, skills discussions and relaxing in between competitions.
The SRAM Gold Rusch Tour is designed to encourage women across the country outdoors and on their bicycles. SRAM pros stopping by the Sea Otter Ladies Lounge include Rebecca Rusch, Lindsey Voreis, Krista Parks, Katie Holden, Lea Davison, Heather Irmiger, Teal Stetson-Lee, Kelli Emmett and road team TIBCO.
“Our goal is to empower girls and women through hands-on experience to pick up a bicycle and get outside,” says Rebecca Rusch. “On a professional level, I’m seeing more and more women on the trail. It’s awesome to get young girls and women of any age excited about the sport. I’m living proof that it’s never too late to learn to ride a bike.”
2011 SRAM Gold Rusch Tour
• The Ladies Lounge at the Sea Otter Classic: April 14-17, 2011
• Beti Bike Bash in Lakewood, Colorado: June 11-12, 2011 -Rebecca and other pros will be on hand for this two-day, women’s only, mountain bike expo, 2×10 demo and race in Colorado. • Ashland Super-D Media Tour in Ashland, Oregon: June 17-19, 2011 – Rebecca and fellow mountain bike shredder Lindsey Voreis will lead four select female media representatives through three days of riding and racing the Ashland, OR Super-D.
• “Wheel Girls” Mountain Bike Club in Ketchum, ID: June through July– Rebecca is partnering with her local recreation district, and sponsors, SRAM and Specialized to start a 12-17 y/o female only mountain bike club.
• New York City Media Ride: TBD – Rebecca will be at Manhattan’s Highbridge Mountain Bike Park to lead media representatives through two days of semi-private clinics and product demos. Media interested in participating in any of the events should contact Amy at email@example.com for more information.
The reigning and two-time Lifetime Fitness Leadville Trail Women’s Champion and three time World 24 hr Champion knows a thing or two about pain. Drawing from a background in adventure racing, Rebecca has a deep well of skills: paddling, rock climbing, biking, navigating, skiing, and more. Since turning pro in 2001, Rebecca has proven to the world she has what it takes to execute any of the above even after going beyond her limits in faraway places like Kyrgyzstan and Tibet. After winning adventure races became routine, she added 24 Hour Solo Mountain Bike racing to her résumé and proceeded to dominate the sport. Rusch writes regularly about her adventures and training and her thoughts can be found at www.rebeccarusch.com. www.twitter.com/thequeenofpain