STANLEY, a Brand of PMI, Returns as Series Sponsor of the 2011 USGP
Returning for a fourth season, the iconic brand brings Built for Life® Tour to select races
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Louisville, KY — Organizers of the US Gran Prix of Cyclocross, (USGP) are proud to announce that STANLEY, a brand of PMI, the iconic outdoor food and beverage brand that has fueled outdoor adventures since 1913, will be returning to the USGP as a series-wide sponsor for the fourth season.
This sponsorship will be part of their Built for LifeÂ® Road Tour and they will once again visit select USGP races in their classic, refurbished 1966 Airstream â€“ a mobile showroom that celebrates the STANLEY’s brand heritage and promotes consumer’s real life stories of the unsung heroes who make our country great. Cyclocross racers at the USGP will be able to partake in the experience first-hand and share their own stories.
New for the USGP this season will be the recently launched Special Edition One-Hand 16 oz Vacuum Mug – a collaboration between the USGP, CLIF Bar and STANLEY. Proceeds from sales of this limited edition piece will fund a newly created scholarship program designed to offset the costs of competing at the World Championships for un-funded Junior team members.
In addition, limited edition USGP STANLEY products will also once again grace the podium of every race weekend. A favorite and coveted prize for USGP winners -amateur and pro alike â€“ the competition is fierce in front of and behind the stage to win these STANLEY prizes each weekend.
USGP Series Director, Joan Hanscom, says “We are thrilled to have STANLEY back with the USGP for another exciting year of cyclocross action. They are an incredibly valuable partner for the USGP and a proven favorite among cross racers and fans alike â€“ their products are perfect for cold wet cross races â€“ durable and tough enough to survive epic race conditions.â€
About the Built for LifeÂ® Tour:
The Stanley brand is traveling the country in a classic 1966 Airstream, hitting the road to pay tribute to the unsung heroes who make our country great and keep us going. Much like Stanley products that have been by your side day in and day out. The unsung heroes are unselfish men who take action and don’t expect thanks in return. They are the unseen worker who keeps a project or business rolling along, or a best bud who has been by your side and had your back through thick and thin. http://www.stanley-pmi.com/community/built-for-life
Since 1913 the STANLEY brand has been building durable rugged products that last. Passed down from generation to generation the STANLEY bottle is an icon. It has survived a 4,000-foot drop from a plane, been run over by a tractor, and has even stopped a bullet. Now in its 98th year the innovation that sparked a revolution in vacuum insulation continues to grow. Today, the STANLEY brand delivers superior food and beverage gear for rugged, active lifestyles and is dedicated to this simple promise: buy a STANLEY product, get a quality product. Built for lifeÂ®. To learn more about or to purchase STANLEY products, visit www.stanley-pmi.com.
PMI (Pacific Market International) manufactures, markets and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI’s two most recognizable brands, StanleyÂ® and AladdinÂ®, are both nearly 100 years old. Guided by principles of sustainability, community and integrity, PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA, PMI has offices in Shanghai and Manila and ownership in PMI/Joinease manufacturing in China. It currently distributes its products in over 35 countries worldwide. To learn more about PMI, visit: www.pmi-worldwide.com.
About the USGP:
The U.S. Gran Prix of Cyclocross (USGP) features the deepest and most competitive fields racing on this side of the Atlantic. The 2011 Series kicks off on September 24th and 25th with the Planet Bike Cup in Sun Prairie, WI; then races into Fort Collins, CO for the New Belgium Cup on October 8th and 9th; The Derby City Cup in Louisville, KY on November 12th and 13th; and concludes with the Deschites Brewery Cup in Bend, OR on December 10th and 11th.