Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

STANLEY Built for Life® Tour Takes to the Road, Heroes

Fueling outdoor adventures since 1913, Stanley, a brand of PMI, sets out to recognize those who keep our country great

Get access to everything we publish when you sign up for Outside+.

Media Contacts:
Bethany Mousseau
Momentum Media PR

Erin Forest

STANLEY Built for Life® Tour Takes to the Road to Find and Honor
Unsung Heroes Across the Nation

Fueling outdoor adventures since 1913, Stanley, a brand of PMI, sets out to recognize those who keep our country great

SEATTLE, WA (June 21, 2011) — STANLEY, a brand of PMI, today announces a nationwide tour to honor unsung heroes – the hardworking individuals who take action, help others, and often go unrecognized for their vital hard work and dedication. The STANLEY Built For Life® Tour will celebrate the actions of these local heroes in over 20 cities across the US and online with tributes in select locations and a nationwide Unsung Hero Contest.

Kicking off June 16 in Fort Wayne, IN, the STANLEY Built For Life® Tour will be stopping at summer festivals and sporting events while paying a special tribute to individuals in several cities and towns for their unselfish efforts. At these stops, STANLEY and the local community will thank the unsung heroes for their sacrifices while recognizing them with a celebratory BBQ reception, VIP treatment at tour events, a Stanley 1.1 qt. Vacuum Bottle Commemorative plaque and a collection of Stanley food and beverage gear.

“People are connected to our products like they are to a loyal co-worker or a trusted friend,” explains JoAnne Anderson, Senior Marketing Manager for PMI’s Stanley brand. “The Stanley bottle has been by their side day in and day out for years, much like the unsung heroes who are also there for us through thick and thin. We felt our Built for Life Tour was the perfect platform to give these Unsung Heroes the recognition they deserve.”

The STANLEY Built for Life® Tour will also feature the Unsung Hero contest, open to anyone who would like to thank a hero in their life or community. Nominated heroes will be featured on Facebook where the national social networking community can vote to determine the contest finalists. Once the finalists are chosen a grand prize winner will be selected. This winner will score an Adventure Weekend for themselves and three of their friends, so they can share in their reward with the guys who’ve always had their back.

Along the way, the 2011 STANLEY Built for Life® Tour will be visiting and entertaining heroes and mere mortals alike with its 1966 airstream turned traveling history museum, featuring a century’s worth of classic Stanley gear and memorabilia. A mobile event in itself, the rig is complete with classic games and activities for just about anybody featuring feats of strength, skills tests, and spectacles.

“While we’re celebrating summer for everyone with the Built for Life Tour, our real aim is to call forth the everyday hero and give him the recognition he’d never ask for or give himself,” said Anderson. “We all have these unsung heroes at work, in our families, or in our communities who really step up or who do the thankless jobs that make our daily lives easier. Throughout the remainder of 2011, Stanley is on a mission to show them our gratitude.”

Complete Tour Schedule (go to for the latest)

June 16-19 BBQ RibFest Blues, Brews & BBQ Ft. Wayne, IN

June 25-26 National Capital BBQ Battle Washington, DC

July 2-4 Pittsburgh Three Rivers Regatta Pittsburgh, PA

July 12 St. Paul Saints Baseball Game St. Paul, MN

July 14 Peavy Plaza Farmers Market Minneapolis, MN

July 15-17 Minneapolis Aquatennial Minneapolis, MN

July 21-24 Lumberjack Days
Stillwater, MN

August 4-7 Outdoor Retailer
Salt Lake City, UT

August 12-14 Sturgis Motorcycle Rally Rapid City, SD

August 20-21 Warrior Dash-Rockies Denver, CO

September 12-13 Interbike Outdoor Demo
Las Vegas, NV

September 14 CrossVegas
Las Vegas, NV

September 24-25 US Gran Prix of Cyclocross Madison, WI

Sept 30 – Oct 1 Gearfest
Dayton, OH

October 15 Bridgeday
Fayetteville, WV

October 28-30 State Fair of Louisiana Shreveport, LA

November 3-6 FunFunFunFest
Austin, TX

December 10-11 US Gran Prix of Cyclocross Portland, OR

Since 1913 the STANLEY brand has been building durable rugged products that last. Passed down from generation to generation the STANLEY bottle is an icon. It has survived a 4,000-foot drop from a plane, been run over by a tractor, and even stopped a bullet. Now in its 98th year the innovation that sparked a revolution in vacuum insulation continues to grow. Today, the STANLEY brand delivers superior food and beverage gear for rugged, active lifestyles and is dedicated to this simple promise: buy STANLEY products, get quality gear. Built for Life®.

About PMI:
Founded in 1983, by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI’s two most recognizable brands, Stanley® and Aladdin®, are both nearly 100 years old. Guided by principles of sustainability, community and integrity, PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA, PMI has offices in Shanghai and Manila and ownership in PMI Joinease manufacturing in China. It currently distributes its products in over 50 countries worldwide.