Stanley One-Handed Water Bottle Revolutionizes Stainless Hydration

Stanley, a brand of PMI introduces a breakthrough in stainless hydration with the launch of their Nineteen13 One-Handed H20 stainless steel water bottle at the Outdoor Retailer Trade Show Winter Market in Salt Lake City, UT. This stainless steel water bottle is the first of its kind and features a patented push-button 360 drink through lid that allows users to open and drink from their water bottle with one hand allowing hydration while in motion – a requirement for active consumers.

While some plastic water bottles, specifically those used on bicycles, allow users to open and drink one-handed the Stanley Nineteen13 stainless steel H20 water bottle is the first stainless steel water bottle to feature this kind of one-handed operation. Moreover it’s the only bottle that allows its trend forward consumers the flexibility to use the same water bottle on their bike as they would at a party. This is not your average sports bottle.

Core to the Nineteen13 line is the advanced body art and graphics featured on all Nineteen13 products. Alone the technology and artwork employed to produce graphics like these on food and beverage products is ground-breaking. Match this with the performance of the one-handed water bottle and this item changes the hydration space.

“I think people are going to be surprised just how convenient it is to hydrate and have your other hand free no matter where you go or what you are doing,” explains Eric Shear, product manager for the Nineteen13 line.

The launching set of the one-handed H20 stainless steel water bottle includes 7 different styles and 3 color-ways (simple stainless steel, pewter, or gold). It will retail for $24 and will be available for purchase at specialty stores and online at www.stanley-pmi.com summer 2010.

About Stanley® Nineteen13™
Designed for speed and style, the Stanley® Nineteen13 line fuses intelligent function with a bold new character. The next evolution of a true classic, each individual piece of gear provides lasting durability, complete mobility and fundamental reinvention.

About STANLEY®:
Since 1913 the STANLEY brand has been building durable rugged products that last. Passed down from generation to generation the STANLEY bottle is an icon. It has survived a 4,000 foot drop from a plane, been run over by a tractor, and even stopped a bullet. Now in its 97th year the innovation that sparked a revolution in vacuum insulation continues to grow. Today, the STANLEY brand delivers superior food and beverage gear for rugged, active lifestyles and is dedicated to this simple promise: buy STANLEY products, get quality gear. Built for life.

About PMI®:
PMI (Pacific Market International) manufactures, markets and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI’s two most recognizable brands, Stanley® and Aladdin®, are both nearly 100 years old. Guided by principles of sustainability, community and integrity, PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA PMI has offices in Shanghai, London and Manila.

CONTACTS
JoAnne Anderson
PMI
Senior Marketing Manager, Stanley and Aladdin brands
206-256-1270
joanne.anderson@pmi-worldwide.com
www.stanley-pmi.com

Alycia Cavadi
Momentum Media PR
Boulder: 617.875.5553
Boston: 617.262.5559
alycia@momentummediapr.com