Star Trac reorganization fueled by Michael Bruno Acquisition
Star Trac, a global leader in the commercial fitness industry, announced today that Michael Bruno and Star Trac have signed an agreement whereby Bruno will purchase the controlling interest in Star Trac’s parent company. This will strengthen the company’s ability to provide the product innovation, quality, reliability and customer service that have been the Star Trac brand legacy since 1988. The parties expect to close within two business days. Financial terms of the acquisition have not been disclosed.
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IRVINE, Calif., July 06, 2010 – Star Trac, a global leader in the commercial fitness industry, announced
today that Michael Bruno and Star Trac have signed an agreement whereby Bruno will purchase the
controlling interest in Star Trac’s parent company. This will strengthen the company’s ability to provide the
product innovation, quality, reliability and customer service that have been the Star Trac brand legacy
since 1988. The parties expect to close within two business days. Financial terms of the acquisition have
not been disclosed.
Bruno, a highly respected fitness industry veteran for more than 20 years, also has holdings that include
Stairmaster based in Vancouver, Washington and Land America, a manufacturing firm in China that
builds high-end consumer and commercial fitness equipment. His reorganization plan for Star Trac
focuses on company continuity and aggressive streamlining.
“Our activities will create the foundation for the company to experience strong growth and profitability,”
Bruno said. “This reorganization provides the resources for a strong balance sheet and positions Star
Trac for long-term success.”
Star Trac is already recognized as a technology leader in the fitness industry, offering the very best in
high performance cardiovascular and strength training equipment. The stability created by this
reorganization allows the company to continue providing customers with market leading innovation and
high quality service, directed by a strong management team led by President and COO Mike Leveque, a
17 year Star Trac veteran.
“Becoming a part of Bruno’s growing family of fitness companies is a tremendous opportunity for Star
Trac,” Leveque said. “His other companies and Star Trac share a strong belief in serving customer needs,
and Bruno is committed to supporting the ongoing product innovation investments that are critical for Star
Trac to maintain its global leadership position.”
Star Trac will maintain its deep commitment to innovation and customer service. With the consolidation of
U.S. operations to one Southern California location, the company will improve efficiencies and
communication that will allow them to better serve their customers as a stronger company emerges.
About Star Trac
Since 1988, Star Trac has been a leader in developing advanced equipment for the fitness industry,
focused on providing products to mold lifelong habits for health and fitness. Its user-focused product
innovations are reflected in the complete line of cardiovascular and strength equipment, including the
revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach, the
groundbreaking eSpinner®, the newest Spinning® innovation resulting from the long running relationship
between Star Trac and Mad Dogg Athletics, and the Inspiration Strength™ line that takes aesthetics,
biomechanics, and features to the next level. More than four million people in over 75 countries use Star
Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information
about Star Trac, which is headquartered in Irvine, Calif., call 1-800-228-6635 or visit www.startrac.com.
