Stellar Launches OutYo.com, Interactive Hub for the Outdoor Industry

Stellar Transmedia, LLC a multi-media company specializing in the outdoor industry, today announced the launch of its comprehensive public and private online hub for the outdoor industry, OutYo.com.

OutYo uses Stellar’s proprietary technology to deliver outdoor and action sports news, original editorial features, branded content, personal publishing, video and photography galleries, classified advertising and social networking capabilities. OutYo.com builds upon the successful website platform Stellarmag.com, which launched in June 2005.

Designed for both consumers and outdoor industry manufacturers, retailers and non-profits, OutYo provides an avenue to communicate virally with a targeted audience through branded content and publishing. OutYo’s proprietary blog capabilities allow outdoor businesses to post everything from expedition updates, to product news, to athlete profiles and then publish that content on the extensive OutYo network. Businesses will also have the opportunity to use any of OutYo’s technology on their own websites through Stellar’s business-to-business wing.

“OutYo is a forward-thinking marketing and publishing solution for the outdoor industry,” states Philip Drake, co-founder of Stellar Transmedia. “In today’s new media world, consumers are asking for more personalized, interactive content. OutYo offers businesses throughout the industry publishing opportunities that speak directly to the consumer.”

“For example, a company like Smartwool can use a customized OutYo blog on its company website,” states Drake. “Every time Smartwool updates its blog, if desired, it can feed into OutYo.com as branded content where the public views it and where other media can pull it to their own websites. This model essentially creates the largest outdoor content network in existence, and is the ideal platform to virally build brand awareness.”

About Stellar:
Stellar Transmedia, LLC is a comprehensive multi-media company covering the lifestyle of action sports, active travel and the environment. Stellar has developed a wide variety of publishing, interactive and business-to-business programs including the popular destination website www.stellarmag.com as well as THE POWDER ROAD and BEND TO BAJA, two multi-media projects that integrate coffee table book publishing with award-winning webumentaries and websites. For more information on Stellar Transmedia, contact Philip Drake at (720) 308-6999, email philip@stellartransmedia.com or visit stellartransmedia.com.